Effective real estate agent websites

Posted by StevenHWicker on March 20th, 2019

There are endless options available for real estate agent websites online and we’re going to take a look at some of the essential features for a successful real estate agent website.

According to the National Association of Realtors, Best Real Estate Websites for Agents are the most important source of information when it comes to looking for a house to purchase.

Essentials for top rated real estate websites

There are several benefits to having your own real estate agent website. Establishing yourself as a real estate authority and generating new business are two goals that can be achieved with some essential website features:

Properties!

One of the key elements to engaging and retaining a real estate website visitor is content. Having a real estate idx website ensures your website will always have fresh content with minimal work on your part. Most Real Estate Websites will automatically update your properties daily. You can hire a developer to create a custom IDX based website, or at a fraction of the price you can choose a company specializing in all in one real estate website solutions.

A fast website!

A real estate website must load quickly. Often you will come across a website that is rather sluggish and due to that users hit the Back Button! There are several things that you can do to minimize real estate website loading times.

Use a CDN – A content delivery network distributes your website content through several servers in various locations instead of using one server to distribute your website files. The ability to load a website from a server in closer proximity to you results in faster load times.

Use a caching system. When using a caching system, whether it be a plugin or server side, you are able to “store” website files on both the server or in a visitors browser making real estate website load times faster.

An automated Home Valuation tool

Do you like working with sellers? Of course who doesn’t!  Home sellers have grown accustomed to instant gratification and that is no different when it comes to selling their home. By offering an instant home valuation, you are able to capture the sellers contact information and create a lead.

Affordable real estate agent websites shouldn’t be lacking in features. Tackle these real estate agent website features above all else and you’ll be well on your way to growing your business!