Sports Drinks Market: Innovative Trends Implemented by Manufacturers Steering

Posted by Arslan on March 20th, 2019

Comprising enhanced levels of electrolytes, sports drinks play a vital role in keeping the body hydrated. With the rising trend of ‘no added sugars’, manufacturers are focusing on using organic/natural sweeteners such as monk fruit, stevia, etc. Sports drinks manufacturers are also coming-up with new formulations to meet the changing customer demand. This report, published by Fact.MR, provides in-depth analysis of the global sports drinks market for the forecast period 2017-2022, and offers key insights about future market direction.

As a primary fuel utilized by muscles, carbohydrates are important to perform various exercise and sports activities. Addressing increasing concern from consumers regarding sugar content, sports drinks manufacturers are focusing on including non-glycemic and non-caloric natural sweeteners such as erythritol, stevia, etc. Increasing consumer demand for natural and organic ingredients is fostering the trend of exotic ingredients in sports drinks. Sports drinks manufacturers are also investing time and money in finding better ingredients while formulating a final product with the aim to meet the purpose of sports drinks.

Manufacturers are also launching new product lines including different flavors. With rising competition between startups and existing market players, new marketing strategies and formulations are also becoming critical to reach sports drinks users. Stringent government regulations are also resulting in the development of clean label products, adoption of safety methods and creating transparency between consumers and manufacturers

According to a new study by Fact.MR, the global sports drinks market is anticipated to have steady growth. The market is expected to reach nearly US$ 25,500 million revenue by the end of 2022. Increasing health consciousness among consumers is boosting the demand for natural and sugar-free sports drinks.

Isotonic Sports Drinks to Gain Popularity

Isotonic sports drinks will showcase impressive growth between 2017 and 2022. The segment is expected to account more than two-fifth of revenue share on global revenues towards the end of 2017.

Recovery Drinks to Gain Maximum Revenue Share

Towards the end of 2017, Recovery Drinks and During Exercise Sports Drinks will collectively account for more than three-fourth of revenue share on global revenues. Compared to During Exercise sports drinks, Recovery sports drinks will witness impressive CAGR.

Modern Trade to Emerge as the Largest Distribution Channel

Among various distribution channels, modern trade is projected to reach nearly US$ 8,700 million value by the end of 2022. Meanwhile, E-Commerce will account for less than one-fourth of revenue share on global revenues towards the end of 2017.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global sports drinks market through 2022, which include The Coca-Cola Company, Abbott Laboratories, Monster Beverage Corp, Suntory Beverage & Food Ltd., Red Bull GmbH, Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc., GNC Holdings Inc., Pepsico Inc., PacificHealth Laboratories, Inc., and Nestlé S.A.

Get a Sample Copy of this report: https://www.factmr.com/connectus/sample?flag=S&rep_id=254

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Arslan

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Arslan
Joined: December 18th, 2017
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