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HPPs manufacturing companies are launching innovative products such as in November 2017, CATHAY INDUSTRIES launched CATHAYRED, which is a high performance red iron oxide pigment; in April 2017, BASF SE launched Sicopal Red EH 2370 (L 3050), which has a new Colour Index, Pigment Red 290, and Paliogen Red L 3990 for automotive and high-end industrial applications. Market players are also involved in merger and acquisitions, production plant expansion, and partnerships in order to sustain their position in the market. For instance, in April 2017, BASF SE and Landa Labs, which is a nanotechnology innovation center of Landa Groups, announced their partnership for development of nano-pigment technology in ultra-high transparency pigment, which are easily dispersible, at the European Coatings Show (ECS) in Nuremberg, Germany.
Major players operating in the high performance pigments market are BASF SE, Clariant AG, Huntsman Corporation, Lanxess AG, Solvay SA, Heubach GmbH, Sun Chemical Corporation, Ferro Corporation, Merck KGaA, and Synthesia A.S.
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