Body Mist Market Trends, Opportunities & Growth Forecast during 2017-2022

Posted by Arslan on March 20th, 2019

The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centers by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.

The opportunities from this end-user segment is substantial and is projected to reach a worth of to US,228 Mn by the year 2022. In 2017, the segment held around 25% revenue share among all the product segments in the global body mist market. The demand will further rise, albeit at incremental pace, over the assessment period of 2017–2022.

Extensive Demand from People with Normal Skin Type accentuating Body Mist Market

Body mists have evolved as separate category in the personal care products and toiletries industry only recently. The demand has risen as distinct from that of perfumes for removing the foul body odor and is a key factor driving the evolution of the body mists market. These are sprayed on the skin directly, excluding the facial skin, and usually need to be applied multiple times as the effect fades sooner than that of perfumes. The vast strides being made in the personal care products industry has propelled the demand for lighter fragrances and scents for the body, thus driving the demand for body mists. The rising demand for body mist made of natural sources among people with normal skin types is a crucial factor accentuating the body mist market.

E-commerce Websites and Modern Trade source of Substantial Revenues in Body Mist Market

Beauty and cosmetic companies in the body mist market are increasingly focusing on e-commerce channels to bolster the reach as well as the popularity of their products. The sale of body mists on online retail channels is motivated by the ease of comparison that e-commerce sites offer to prospective buyers. The trend has gathered steam in various developing and developed economies. Moreover, the purchase decision in the body mist market is also shaped by the attractive strides being made by modern trade as distributor channel. Of all the distributional channels present in the body mist market, modern trade contributed around a substantial share is expected to reach a worth of US,758 Mn by the end of 2022.

Competitive Tracking of Body Mist Market

The study offers a critical assessment of the factors shaping the competitive landscape of the body mist market. It also evaluates the impact of key strategies adopted by various players during the assessment period of 2017–2022. The report findings also sheds light on recent research and development (R&D) activities adopted by key manufacturers of body mists. Some of the prominent companies in the body mist market are Burberry Group plc., the Unilever Group, Amway Corporation, L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Chanel S.A., and Shiseido Company.

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