Is YouTube Video Marketing Influential on Today?s Consumers?
Posted by Susan Carlson on March 20th, 2019
YouTube is one of the first social networking sites that have been essential for starting and changing the digital marketing platform. Since its creation in 2006 as a video advertising platform, it has not looked back. Brands also depend immensely on social networks to promote, create and nurture the connection with their consumers. The social media have perfected the creativity behind a video and, if the work is good enough, it is shared, commented and even popularized. In this way, the companies that have followed the decisions of their consumers have been more successful to turn them into sales than those that have not had it.
The statistics
According to reports, YouTube has the greatest influence on beauty product buyers. Almost 66% of buyers feel they have been inspired by hundreds of ads and videos online on YouTube. People constantly browse for the best ways to use makeup, hairstyles, hair clippings and beauty advice on beauty products. Whatever information you need about beauty and makeup, YouTube has a video ready for you. The high quality of the explainer videos made by video production companies NYC speaks volumes on how seriously brands take YouTube.
And not just beauty products, approximately 62% of smartphone buyers have gone through the review videos on YouTube before making the purchase. This social media channel has even contributed to a 72 percent increase in the purchase of the vehicle.
Age group of users
Analytics states that almost 98 percent of users who are habitually using YouTube are between the age group of 18-34. Most of these users are hooked to beauty, fashion, play, music and lifestyle. Therefore, for brands that offer services to these industrial sectors, trying to make videos of YouTube is essential. About 9 percent of this age group actively participate in YouTube and this figure is more than 10 times greater than the commitment of other social video sites.
Most-watched videos
YouTube has always gone beyond average demographic targeting and focuses on contextually relevant videos. This, of course, is based on the choice of the public and the type of content they prefer. For example, if a viewer searches for some videos about microdermabrasion, it is more likely to be receptive and advertising on a beauty deal. In addition, formats ads that vary for about six seconds generate more response than longer ads. The trick is to ask the commercial video maker to construct the advertisement in such a way that the most impact is made in those few seconds.
Knowledge of your viewers
For videos, YouTube is the largest search engine. No other social media channel offers so many types of videos like YouTube. Since there is an absence of a clear structure to publish videos, it is essential that you know your audience.
It will also have to be experimental and interactive with the audience by offering different types of content, including interactive videos. As people constantly browse YouTube, you must keep content as fresh as possible and publish new ones periodically.
You have to remember that they allow you to embed in all your videos so that they can also be shared with other users. Once you have an idea of your viewers, you can post new content to keep them engaged.
