Guide - Online Reputation Management

Posted by markwahl barg on March 22nd, 2019

 The demand for reputation management consultants is booming today in the world of internet and online businesses.

With the evolution of web 2.0, generating content on the internet is not a matter of a few. Anyone can generate opinions and can do so in many media (forums, social networks, blogs, etc.) and at any time, the Internet does not rest, it is active every day of the week and at any time. The search engines like Google to crawl the web and index the content that is generated.

The results shown may have been generated by the brand/company/ person or by someone else. This is where the concept "Online Reputation" has its place.

Once the search engines have been generated an image of the brand/company/ person begins the process of managing that reputation. You should listen to what is being said and observe if they positively or negatively affect the brand image.

If you are also associated with the online business and want to increase reputation online, do not hesitate to contact affordable reputation management.

Online Reputation Management must be based on:

• Monitor the reputation to collect all information on the internet.
• Create a positive reputation.
• Work on the negative results.

Main phases of online reputation management:

Phase I – Monitor:

Monitoring is to establish an active listening process to know at all times what is said about you in the network, who says it and where it says it.

This process can be carried out thanks to the Google alerts to different types of search results in Google (blogsearch.google.com, news.google.com, etc.)

Once all the comments about our brand have been compiled, we should analyze the sentiment of the message. This can be positive, negative or neutral. Best SEO company Orange County will classify all the messages received following this criterion. It is interesting to analyze the evolution over time of each of the feelings.

Phase II – Rate:

After analyzing phase one, you know who says what and where. In this second phase, we must assess why they say it.

In the case of criticisms that are true, welcome. When a user is right, he is right, to deny the criticism would be to lie to the audience and generate a negative image about our brand. We must take advantage of the criticism to improve our product/service.

Phase III – Participate:

One of the most important factors of our online presence is the volume of content and the frequency with which we generate it. The more active we are on the internet, the more relevant we will be to Google and the more likely we will be to appear in the first search results, thus displacing the negative results generated by third parties.