Premium Beauty & Personal Care Products Market to Discern Steadfast Expansion

Posted by Arslan on March 22nd, 2019

The personal care industry is witnessing the recent waves of premiumization characterized by the rising affinity toward beauty and personal care products that are at higher side of the price spectrum. The allure of an assortment of personalized products to be used for extensive beauty care regimes across a vast spectrum of consumers has opened up altogether new avenue in the premium beauty and personal care products market. The growing worldwide demand for advanced products for a comprehensive skin care and hygiene is accentuating the global premium beauty and personal care products market.

According to Fact.MR, premium beauty and personal care products will spawn into a multi-million dollar market and is anticipated to rise at a CAGR during the forecast period from 2017 to 2022. The global premium beauty and personal care products market is projected to reach a worth of US1 Bn in revenue.

The growing inclination toward premium beauty and personal care products with natural and botanically-derived ingredients is attributed to their higher efficacy and performance. Coupled with this, rising disposable incomes of populations in emerging markets are imparting a constant thrust to the demand for premium beauty and personal care products.  Relentless efforts by personal care brands for product innovations are giving them needed thrust to gain a stronghold in the premium beauty and personal care products market.

Several Premium Beauty and Personal Care Products Brands have jumped on the Bandwagon

The premium beauty and personal care products market is expected to witness more attractive evolution trajectories as more number of these products are mainstreamed toward common consumers.  Manufacturers of mass-category products in various parts of the world seem to jump on the bandwagon of the rising affinity toward beauty and personal care products. This has imparted a considerable momentum to the expansion of the premium beauty and personal care products market. Various beauty and personal care products brands are leveraging their technical competencies to develop specialized personal care products, notably for skin care. Numerous skin care brands are tapping into several emerging markets with premium beauty and personal care products to meet the emerging product choices, especially of young adults in generation Y. The adoption of eco-friendly labels in premium beauty and personal care products is also providing a robust thrust in this direction.

Leveraging Potential of E-commerce Channels point to Large Opportunity for Companies in Premium Beauty and Personal Care Products

E-commerce has emerged as markedly attractive channel for exploring new demographics for players in the premium beauty and personal care products market. Companies are leveraging online sales outlet for making robust positioning of their premium beauty and personal care products. E-commerce channels have helped them expand the product reach to new consumers in the premium beauty and personal care products market who are enamored by premiumization. The rapid penetration of e-commerce in developing and developed economies is reinforcing their efforts in the premium beauty and personal care products market.

Competitive Contours of Premium Beauty and Personal Care Products Market

The report offers a critical look at the profile of various market players and the offerings of key ones in the premium beauty and personal care products market. It also evaluates how the changes in strategic landscape going to influence the degree of competition in the premium beauty and personal care products market. Some of the top players operating in the premium beauty and personal care products market are Revlon, Inc., Mary Kay, Shiseido Company, Limited, Procter and Gamble Co., Avon Products, Beiersdorf AG, Kao Corporation, the Estée Lauder Companies Inc., Loreal Group, and Unilever.

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Arslan

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Arslan
Joined: December 18th, 2017
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