Skin Grooming Market Extensive Growth Opportunities to be Witnessed by 2022

Posted by Arslan on March 22nd, 2019

The skin grooming market is driven by the rising demand for a wide variety of skin care products world over. They are widely demanded for numerous benefits and functions, notably for keeping the skin healthy and radiant. The skin grooming market is expected to witness attractive growth trajectories in the coming years, driven by their use for preventing the signs of aging. Skin grooming products that contain more organic or natural ingredients are piquing worldwide consumer interests. Furthermore, skin grooming brands world over are exploring new paradigms for their growth in positioning their products on online channels. E-commerce channels have emerged as a new avenue to increase the visibility of niche products in the skin grooming market. Moreover, growing number of skin grooming brands in developing and developed markets are also engaged in responsible and transparent labelling of the ingredients to gain trust and credibility among consumers.

The skin grooming is projected to rise at a modest CAGR during the assessment period of 2017–2022, says Fact.MR. The opportunities in the global skin grooming market is anticipated to reach a worth of approximately US$ 204,000 Mn, vis-à-vis revenues, by the end of 2022, according to the report.

Demand for Anti-aging Formulations open New Growth Trajectories for Skin Grooming Market

Skin grooming products have emerged as prominent category in the personal care industry for ensuring a proper care of the skin and treating a variety of skin conditions, notably acne, redness, and dark spots, among both men and women. The rising demand for skin grooming products such as creams and serums in combating the effects of aging in the adult population world over has been supporting the lucrativeness of the global market.  A large number of products are used for cleansing and moisturizing the skin, especially the face. Over the few years, skin grooming market are targeting new demographics and occupying a greater role as cosmetics for skin-conscious consumers. Of particular significance is the role of skin grooming products in men’s daily skin care regimes.

Skin Grooming Brands adhere to Regulatory Norms for Robust Product Positioning

A variety of skin grooming products are regulated as drugs or both as drugs and cosmetics by prominent global regulatory agencies such as the U.S. FDA. Skin grooming manufacturers take care that the labelling information on shelf-life of their products conform to regulatory norms set up by these agencies. They are also focused on ensuring that newly launched skin grooming products are safe for human use. In recent years, consumers are broadly making discernible shift toward natural or organic ingredients in the personal care and cosmetics industry. These trends have also been favorable to the skin grooming market. To capitalize on these trends skin grooming brands frequently make products that carry certification of organic sourcing of the ingredients. Several of the organic skin grooming products hence adhere to certifications put forth by the Soil Association, a prominent organic certification body of the U.K. The adoption of this trend increases the credibility of the sourcing of the skin grooming products, thus opening new paradigms in the skin grooming market.

Leveraging Online Platforms crucial for Expansion of Skin Grooming Market

E-commerce channels are rising in significance for skin grooming brands for ensuring a wider and easier accessibility of the products, particularly in emerging and developed markets. Prominent manufacturers of skin grooming products are leveraging the potential of online platforms to meet the current and emerging demand. These platforms are increasingly being adopted for a vast array of newly launched skin grooming products.

Competitive Dynamics

The report takes a closer look at various trends shaping the contours of the competitive landscape in the skin grooming market. It offers insights into the key strategies adopted and moves made by various players to either gain a foothold in the skin grooming market or consolidate its position. Top players in the skin grooming market include Colgate-Palmolive Company, Mary Kay Inc., Unilever PLC, The Estee Lauder Companies, Inc., Shiseido Co., Ltd, Kao Corporation, Avon Products, Inc., Johnson & Johnson Services, Inc., L'Oréal S.A., and Beiersdorf AG.

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