Mass Beauty & Personal Care Products Market Projected to Grow at higher rate

Posted by Arslan on March 22nd, 2019

The global mass beauty and personal care products market is anticipated to expect high growth prospects in the near future with rising awareness among consumers. The uptake of mass beauty and personal care products could increase drastically as consumers continue to use them in their daily routines. Mass beauty and personal care products offer several benefits to consumers. Personal hygiene and beauty needs still remain unmet despite the availability of a range of products. Premium pricing hinders consumers from using beauty and personal care products. However, since mass beauty and personal care products are available at affordable prices, their sales could stay strong in the coming years.

Fact.MR projects the global mass beauty and personal care products market to attain a valuation of US0.0 bn by the end of 2022 as it rises at a CAGR of 7.4% during the forecast period 2017-2022. In 2017, the global mass beauty and personal care products market was valued at a US5.0 bn. By product, the global mass beauty and personal care products market is classified into fragrances, oral care, skin care, color cosmetics, and hair care. By the end of 2022, skin care is anticipated to obtain a 30.0% revenue share of the global mass beauty and personal care products market.

Skin care could well be a top-selling product category of the global mass beauty and personal care products market by the end of the final forecast year. High demand for skin care mass beauty and personal care products could be attributed to their consistent consumption since years. Increased prevalence of common dermatological problems is predicted to raise more demand for skin care mass beauty and personal care products in the foreseeable future. Skin care mass beauty and personal care products are usually used as preventative measures by consumers. The sales of skin care mass beauty and personal care products could increase with the growing levels of air pollution and dust. Thus, they are foreseen to gain traction in the global mass beauty and personal care products market.

Increasing Internet Penetration to Improve Sales of New Products

The global mass beauty and personal care products market is envisaged to find crucial growth prospects birthing on the back of rising internet penetration. Manufacturers could increase the sales of their mass beauty and personal care products in rural settings with the growing use of the internet. Today, beauty and personal care products have become a must-have for the masses. High emphasis on enhancing physical appearances in urban cultures is expected to set the tone for strong growth of the global mass beauty and personal care products market. Manufacturers could cash in on the unrestricted rise in demand for mass beauty and personal care products due to the increasing engagement on social media.

Demand for Customized Personal Hygiene Products to Propel Growth

Increasing demand for new grooming products is prognosticated to encourage leading manufacturers to expand their product portfolio. There is still a wide range of hygienic and beauty needs of consumers required to be addressed or catered to. Manufacturers are prophesied to introduce new offerings in the global mass beauty and personal care products market to take advantage of the unmet personal care needs of consumers. Vendors could involve consumers as participants in the development of new mass beauty and personal care products. This is envisioned to help vendors to customize mass beauty and personal care products for consumers.

Competitive Landscape

The global mass beauty and personal care products market marks the presence of top players such as Unilever, Revlon, L’Oréal Group, The Estée Lauder Companies Inc., and Kao Corporation. Taking into account the widespread adoption of organic cosmetics, players are anticipated to upgrade their products to attract more number of consumers.

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