Why Should Digital Marketing Be Your Priority These days
Posted by elain martell on March 26th, 2019
Digital Marketing is basically engaging different digital channels and tactics to connect with clients online. Some of the digital channels involved in digital
marketing are: Search engines, website, social media, email and mobile applications. The different digital tactics are as follows:
a)Content marketing- which refers to creating and promoting articles so as to be able to create brand awareness, lead generation, customer and traffic growth. The channels include: blogposts, eBooks, infographics, online brochures among others.
b)Social media marketing- involves promoting your brand’s content on social media channels which include: Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest.
c)Search Engine Optimization (SEO)- This involves optimizing your brand’s website so as to be able to be top in search engine results pages and this increases the amount of organic traffic to the website.
d)Pay per Click (PPC)- this is where you get to drive traffic to your website by paying a publisher online every time your ad is clicked on. Some examples are like Google AdWords.
e)Email Marketing- Using emails to promote and talk about upcoming events, current discounts or share some content as a way to also drive traffic to the brand’s website.
f)Inbound Marketing- Involves full funnel approach of engaging clients using online content and you can use every digital marketing tactic through this strategy.
Looking at the above channels highlights how over the last couple of years the world has showed a paradigm shift from analogue means of communicating and doing stuff to digital modes. And this leads to many people consuming most of their information from online sources thus making digital marketing the best and most appropriate way to reach your targeted clients as a business. Digital marketing carries great importance and not only to marketers or business owners but also to consumers as it provides unique and innovative solutions.
Reasons why digital marketing is important is:
1) Digital marketing is more targeted as it gives you the ability to sieve through huge demographics and get to narrow down to targeted segments that have the specific people that your content will be specific for them and relevant too.
And this is able to create a great connection with the clients thus creating a great
ability to influence their decisions. Brands that have mastered this are like digital marketing agency Massachusetts service.
It has been able to successfully create unique and out of the box digital marketing solutions for different businesses as they have been able to understand the SWOT analysis of each business and are able to maximize on the opportunities and address the business needs thus being able to communicate with the target clients.
2) Digital marketing is a more cost effective strategy to draw and drive attention to your business dollar by dollar and it is more effective than the traditional means of advertising. If a brand gets to spend its money wisely on digital tactics it can be able to successfully develop a great online presence. It also opens up opportunities for small businesses to be able to leverage on the similar grounds with the larger competitors and use up their limited resources strategically to market themselves to many clients within their budget and capabilities.
3) Digital marketing offers better ROI for your business. In traditional advertising the budget allocated were for each individual marketing medium and that means progressive outcome but in digital advertising you have different package offerings that have different costs thus ensuring you are able to pick out the package that suits your budget best and can deliver great results depending on the clients’ engagement. The existence of advanced analytics in digital platforms enable one to track conversion rates thus enabling the brands to know whether the channels are providing optimal ROI.
4) Digital marketing offers more advanced analytics that are affordable and brands are able to measure their conversion rates using real time modes thus presenting digital marketing as a strategy with a higher conversion rate. This opens up very effective, quick and efficient communication platforms with the customers.
