Ways the Digital Age Has Changed Marketing
Posted by 180Fusion on March 26th, 2019
The coming of the digital age changed the way that we view business and marketing forever. With all of the new innovations that are being rapidly produced, business is integrating so many new and interesting ways to attract customers and get higher profits than at any point in mankind's history. Along with these changes have come many opportunities, as well as struggles, for businesses to face. Whether it is having to consider things like social media, SEO, profits and globalization or learning how to utilize the digital ad space to promote themselves, the digital age has made a lasting impact. This article will look at some of the ways that the digital age has changed marketing as we know it.
The digital age has given businesses many new opportunities to gain customers and increase the money they are earning per year. Along with these opportunities have come a variety of interesting challenges never faced before due to the same innovations. Opportunities like using social media pages and video marketing have allowed businesses to get their product or idea in front of eyes that would never have seen it otherwise. Along with this comes the challenge of maintaining a solid reputation online and not allowing yourself to get caught in any controversy that could have a damaging effect on your image.
The increase in profits has also led to more expenses. As a business, you will enjoy making more money but along with this comes the possibility of having to spend more in order to run your business. In previous years, you staffed enough employees to be able to handle the day-to-day functions of your job and did not think as much about outside influences like marketing. Now, you have to consider hiring professionals that specialize in social media, SEO, PR, HR and many other fields. These professionals will cost you money and eat into the higher profits that you have earned.
There has been many new innovations that have played a part in how the digital age has changed marketing. The invention of search engines, social media networks, video marketing and an integrated focus on PR and marketing together have allowed businesses to find new ways to create customer loyalty and engage customers into a relationship that results in them supporting the business financially. Search engine optimization, SEO, is an innovation that has allowed businesses to utilize a search engine's algorithms to allow themselves to be discovered more easily by potential customers looking for the product or service that they may offer. This has spawned entire businesses itself of companies that will specialize in SEO services. SEO services in San Francisco, Los Angeles, Atlanta and many other big cities have allowed local businesses to capitalize on regional data about customers to grow their business. Whether it is Los Angeles, Atlanta, Chicago, or San Francisco SEO services, this industry is facilitating ways for businesses to make a lasting impact and stand out in the minds of customers.
As the digital age continues to inspire change in the way that business and marketing is done, so will marketing professionals find ways to analyze and capitalize off of what the digital age brings us. As business has gained new opportunities like video marketing, social media marketing and Facebook, they also face new challenges like the upkeep of a solid reputation. With an increase in profits, comes higher expenses in regards to labor and cost of doing business. New innovations like Facebook and Twitter along with SEO services have given businesses new tools to be able to grow their brand and increase their yearly profits.
