Dental Equipment Market Strategies Adopted By Industry Players

Posted by Rosy Wills on March 27th, 2019

According to research report the global dental equipments market is projected to reach USD 7.5 billion by 2021 from USD 5.9 billion in 2016, at a CAGR of 4.9%. The global dental equipment market is highly consolidated. The market is dominated by Capsugel Danaher Corporation (U.S.), Dentsply Sirona (U.S.), and PLANMECA OY (Finland), which together accounted for around three-fourths of the global market in 2015. The dominance of the above companies can be attributed to their wide geographic footprints, strong product portfolios, and large established client bases.

Danaher Corporation (U.S.) was the leading market player in the dental equipment market in 2015, owing to its diversified product portfolio which includes products and services for diagnosis, treatment, and prevention of diseases related to the gums, teeth, and supporting bone. The company is one of the leading providers of dental equipment, consumables, and services. The company is located in more than 40 countries and has worldwide sales channels in approximately 120 countries.

Dentsply Sirona was the second-largest player in the dental equipment market in 2015. The company is mainly engaged in manufacturing of CAD/CAM, imaging systems, and dental specialty products for endodontics, orthodontics, and implants. The strong position of Dentsply Sirona can primarily be attributed to its merger with Sirona and its strong presence in more than 40 countries; it has global sales channels in approximately 120 countries. PLANMECA OY (Finland) held the third-largest share of the dental equipment market in 2015.

Industry players adopted various strategies to achieve growth in the dental equipment market; however, the major strategy used between 2013 and 2016 to achieve growth globally was new product launches. In February 2016, Sirona Dental, Inc. launched its new products, CEREC Zirconia and CEREC SpeedFire furnace. CEREC Zirconia is an all-ceramic substitute of the traditional PFM (porcelain–fused-to-metal). Partnerships and expansions were the other strategies adopted by the top players in the dental equipment market. In October 2013, Plandent Division, a part of the Planmeca Group, expanded its business in Poland. The company acquired 51% stakes in the share capital of Kol-Dental (Poland), thus expanding its presence.

Growing incidence of dental caries and other periodontal diseases and rising elderly population are major factors driving the demand for dental equipment. The increasing popularity of cosmetic dentistry is also another factor driving the growth of the market; the demand specifically from the baby boomer population to retain oral hygiene and natural teeth is increasing.

Technological developments have led to the availability of alternate options in the dental industry. The new technologies used in dental diagnostics and treatments are more effective, less painful, and time- and cost-efficient, which are the major factors influencing their adoption.

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