Top Benefits of Search Engine Optimization

Posted by basshopper on March 27th, 2019

The optimization for  Search Engine Optimization or SEO can be defined as all the work, which involves a set of techniques and strategies in order to improve the positioning of a website in search engines.

SEO work always involves an internal and external analysis of the site, including link building, keyword research, relevant content building, site improvements etc.

SEO work can improve both the number of hits on a site and the quality of visitors, where quality is when visitors complete an action expected by the site owner, such as reading an article or news, buying something or signing up for a newsletter.

The pillars of SEO are: relevance, authority and performance.

Relevance
A site is considered relevant by search engines, when it presents the best result for a particular search. The best result is considered the exact content of what is being sought and also the most complete, that is, quality content. All of this will result in a good experience for the users. That's why it's so important to have a website that brings quality content.

Authority
The search engines also assess the website Authority, which is their reputation on the internet. Through the algorithms the search engines analyze for example the quality of the sites that cite the site in the form of links, number of searches and accesses, as well as other factors.

Performance
Website Performance is related to the traffic you receive and the quality of that traffic. This way if the site has a good authority and relevance, it will probably also generate good traffic and consequently a good performance because this will reflect in conversions.

SEO work can improve both the number of hits on a site and the quality of visitors, where quality is when visitors complete an action expected by the site owner, such as reading an article or news, buying something or signing up for a newsletter.

SEO Benefits

Brand Reputation: The consumer recognizes a brand in the top positions of Google's search engine as the leader in that segment.

Brand Awareness: The simple fact that the user finds branded markup in the search results increases their recognition.

Brand confidence: Consumers rely more on search engines than on social networks and other media.

User Experience: A good SEO job always prioritizes a great user experience.

Increase the number of visits: When SEO work is well executed, the number of website hits tends to increase.

Leads: With SEO work, the site attracts your target audience and not a generic audience that will not generate the expected conversions.

Sales: SEO can also generate more sales.

SEO work is crucial for anyone who wants to reach the top positions of Google. After all, who does not want to reach the top and reap all the benefits that the world's largest search engine can offer and for free?