5 Voice Over Artist Trends You Need To Know About in 2019

Posted by Peter Abraham on March 27th, 2019

The voice over industry has been rapidly growing in recent times. This has increased the demand for professional and experienced voice over artists, making this a lucrative career option for those passionate about voice-overs. Like with any other industries, it pays to be up-to-date about the latest changes and trends in your niche. Thus, if you are a voice over artist, then here are a few voice over artist trends for 2019 that you need to know about.

1. Having Multi-lingual Capability is a Must

If you were to look at the voice over industry statistics over the years, you’d notice that English dominated most voice over projects. This trend, however, has been changing as most voice talent seekers, today, are looking for voice over artists who can speak in different languages.

The primary reason for this is because companies are looking for ways to offer their customers a more localized experience, wherein, they feel it’s apt to use specific accent or dialect for advertising or promotion to bring in more customers. Thus, having multi-lingual capabilities is a must for all voice artists if they don’t want to lose out on profitable opportunities.

2. Making an Emotional Connect is Important

This is one of the other voice over artist trends in 2019 that you need to pay heed to. Long gone are the days, when advertising or promotional material was only made to inform the audience about a product or a service. Today, to get a valuable sale, marketers need to connect with their audience on an emotional level. Thus, as a voice over artist, you would need to be able to deliver information in an engaging way that captures users attention leading them to make a purchase.

3. Adaptability is the Key

The generation gap is widening fast with Millennials (Gen Y) and Gen Z (the youngest generation) leading the race. This makes adaptability an important skill for VO artists as most ads and promotional campaigns today target this age group. So, as a voice over artist if you want to work on varied projects, then training your voice to align with different age groups is absolutely necessary.

4. Voice over Artist vs Virtual Voices

Virtual voices are another concern for most VO artists. However, according to the voice over talent trends for 2019, customers still prefer a human voice over a robotic one. Thus, VO artists can rest easy in this case. Here, one of the biggest reasons for this trend is the emotional/meaningful connection that we talked about earlier, which frankly a robot/AI machine would not be able to create.

5. Increase in e-Learning Projects

The digital world is growing by leaps and bounds and it’s only a natural progression for people to seek information and continue their education or learning through online channels. This has led to an increase in e-Learning projects, resulting in a higher demand for voice over artists who can provide long-form narration services for a wide range of e-Learning projects.

#Conclusion

Be it voice over artist trends or dubbing artist trends, these are a part and parcel of this evolving industry. Learning from them is important as these will only help you grow as a VO artist and help improve your skill-set. Also, while these VO trends top the list for 2019, the trends for a voice over artist in 2020 may be altogether different, so flexibility is important. This will ensure that you can adapt to any changes without much difficulty.

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Peter Abraham

About the Author

Peter Abraham
Joined: March 27th, 2019
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