4 good reasons to use discount coupons

Posted by Team Maria on March 29th, 2019

More than 350 million coupons are used each year. Printed on products, distributed in mailbox, distributed in store or accessible from smartphones, these vouchers represent an important development lever for your company.

Here are their 4 main benefits.

1. They generate point-of-sale, physical or online traffic

There are two types of discount vouchers: "in store" discounts, offered in stores, and "out stores". These can be distributed in mailbox or on the street (during a street marketing operation), sent by mail addressed, by e-mail or via an application. It is the "out store" coupons that encourage consumers to visit your store or your e-commerce site, to benefit from the discount. In supermarkets, they have an impact on the preparation of the shopping list in 86% of cases and can be very relevant when opening a new point of sale. Thanks to prescriptionhope.com for offering the great discount with dulera coupon.

2. They can meet different types of business goals

Do you want to make yourself known, reach new consumers? The coupon is ideal to launch a product on the market or to attract new customers, including via mail.

In physical or digital form, you can distribute them via a targeted campaign. The targeting can be done to the individual, from a file of contacts, or to the district, thanks to geomarketing studies which will enable you to identify the populations most likely to be interested in your offer.

3. They promote the purchase of impulse

Thus contributing to the increase of your turnover. For brands, the codes are a great way to emerge linear and distinguish themselves from the competition, especially if they are coupled to devices of POS (point of sale display). The "stop radius" cardboard element that signals the presence of a promotion, allows to multiply the sales, by two, even three or four times, in some cases!

4. They also constitute a communication medium

Discount coupons convey a positive brand image. Through the delivery, the brand is generous. It allows the consumer to make a "smart purchase", to increase its purchasing power. The company thus gains in sympathy capital.

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Team Maria
Joined: February 6th, 2019
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