What Are The Standard Skills Required Or Pre-Requisites In Digital Marketing?

Posted by Gauri Satpute on March 29th, 2019

Interestingly, Digital Marketing doesn’t have too many prerequisites skills or even prerequisite educational qualification. The biggest prerequisite is your passion for this media because your time will go on spending on mobile or facebook or twitter, so I think that inner desire and passion for this medium is the most important aspect. Then depending upon what role you are playing there are some soft skills and there are technical skills. Of course, technical skills are dependent on what you are doing, for example, if you are doing social media marketing the knowledge about facebook, facebook ads, twitter, linked in all of them are important. But, there are some soft skills which really helps. One of the soft skills is communication skills. I think since Digital Marketing is about your brand talking on your behalf through content on the medium, so how well your content is written plays a significant role. Some large brands have separate dedicated teams, some companies require a digital marketer to have great communication skills. So that’s one.

Then, multitasking is another. Because you are working on multiple channels and changing it, evolving it, that’s another. How can you unlearn and learn fast, because this is a dynamic field? Similarly, if you’re playing a role in analytics like you are doing web analytics, generally, you will be doing some analytics. So the interest in numbers is another important skills. Then embracing technology, you do not need to know to the programme, but if you are comfortable in understanding and embracing technology that’s going to be another skill.

The most relevant approach as we have seen id if you lean digital marketing over a longer period of time in a hands-on practical approach, through a guided support structure and if you can earn accreditation or certification at the end of career is your objective that’s the best way. And there are a lot of institutes and definitely, I can proudly say that Radical Knights certified digital marketing certification is one of the most recommended and respected Digital Marketing courses. And we believe that learning it hands-on, learning it practical with an industry expert and in the end, you earn a certification and if an institute provides placement support that is the best way and that what they have been doing since 7 years.

The Author is heading one of the reputed digital marketing institutes where he prepares employees as a perfect digital marketer.