Leanplum: Step-up your mobile marketing game

Posted by jagveer singh on March 29th, 2019

Mobile Marketing platforms are basically software solutions which are tailored for meeting specific marketing needs. Organizations using mobile marketing software can plan, implement and control various campaigns that target mobile, laptops, iPad etc. Mobile marketing software extracts mobile data and uses it to interact with potential customers. Marketing teams use the solutions with email marketing software and proactive notification software to enhance visibility during campaigns.

Any mobile app would get benefit from mobile marketing software that offers targeted emails, push notifications and personalize messages responding to user behavior.

The presence of a broad scope of marketing platforms, it seldom feels that there are so many options to pick but few ways to get the best. Leanplum is one such mobile marketing software that eases your tasks with its automation tools and integrated analytics solutions collaborated in a Dashboard. Let’s have a quick look at the Leanplum features.

Leanplum

Leanplum is a mobile marketing platform that aims to deliver meaningful engagement facilitating a better customer experience. According to Leanplum reviews, it is easy to use and enables to analyze and envision data with the help of grouping and better filtering tools. The customizable content of the software connects easily with the customers and the data repo contains graphs, metrics tools are displayed in a panel. As for Leanplum pricing, you need to send your requirements to get a quote.

Leanplum features

Intuitive visual

Its interactive user-interface helps marketers to build contextual messaging campaigns with push notifications, app inbox and email. Users can create in-app messages without writing code and offers templates for banners, videos etc and upload them on the platform. Users can also customize color, fonts without relying on technical resources.

Mobile engagement

Mobile engagement enables marketers to engage customers in a personalized manner. Leanplum provides all tools for marketing in one platform to quickly acquire data and the cross channel messaging ensures that the information is accurate. Push notifications can collaborate with mobile email campaigns allowing to share data with a Dashboard. Leanplum brings all effective marketing tools and integrates them with analytics to provide an appropriate set of data.

Automation

Leanplum automates and deploys self-activated messages allowing automated notifications based on analytics which includes shopping behaviors and their location. Users can assign customers to their own milestones to enhance management.

Customization

Users can create personalized campaigns with customizable demographic information or behavioral attributes to deliver appropriateness within the messages.

Customer engagement

Push notifications open the line of communication and let you build, test and deliver notifications based on real-time behavior. The push pre-permissions improves your iOS notification opt-ins and explains its benefits. You can engage user based on previous interactions or in-app experience.

Email marketing

User preferences, in-app behaviors and geolocations let you personalize email marketing. Addition of email to your multi-touch campaigns and outperform single messages. Mobile LTV optimized with Email lets you view metrics such as open rates letting you understand the impact of campaigns on mobile app usage like retention, event and session lengths.

Expert Adviser

A mobile marketer constantly needs to find innovative ideas to accelerate growth. Leanplum provides customer success manager to develop a blueprint to your mobile success without any added cost a consequently boots up your revenue and productivity.

Mobile A/B testing

Leanplum uses A/B testing to provide a 360-degree view of campaigns, measures ROI and makes your decision easier for future market investment.

Segmentation

It handles user data and segmentation effectively with the different segments and custom fields allowing you to arrange your data.

Disadvantages

• It should be more granular while granting access to users.
• It should display the main KPIs on a simple page for all activities.

Leanplum provides a lot of analytics especially around push events making it easier for managing marketing user to conduct a campaign and increase KPIs. If you are looking for an integrated platform that can meet the real-time needs of the customer, then Leanplumis a must try.