ecommerce website developmentPosted by muviereck on March 30th, 2019 5 Digital marketing trends eCommerce brands should watch in 2019 It's no secret that the digital marketing landscape is constantly changing. Once we believe we have good management of things, technology, or changes in consumer behavior, a new channel or marketing strategy is emerging. Read More: Ecommerce Development Services To help you get off to a good start in 2019, we have analyzed the key digital marketing trends in 2018. Here are five that we believe will be the most important role for e-commerce brands. of the new year:
Artificial intelligence (AI) As technology becomes more advanced, it will become more intelligent and more important. It is already capable of analyzing data, defining and segmenting audiences, optimizing campaigns in real time and more. In relation to electronic commerce, AI can monitor the online behavior of consumers to help brands recognize patterns and understand motivations. Along with data from social media platforms, for example, brands can use this information to understand how consumers find their products and services, especially what they are looking for. It is an invaluable source of information that can help us spend less to sell more! Artificial intelligence gives us the advantage of speed and agility, and eliminates the risks associated with human error. We believe that the brands that have adopted the AI in 2019 and are using it for their benefit will reduce costs and accelerate growth much faster than those that ignore this trend. Chatbots Continuing with the theme of AI, chatbot technology uses instant messaging to communicate with consumers in real time. Unable to ignore the convenience of this technology to save time, 1.4 billion people are already interacting with chatbots, and 80% of smart companies are already using or planning to use chatbots by 2020. About the customer experience, you may be concerned that chatbots eliminate "human contact". However, many clients prefer to interact with chatbots because they are receptive, can accurately reference history and data, and do not involve a risk of emotion (frustration or anger). In addition to customer service, chatbots can help improve operations, promote content offers and increase sales. The smartest marketing experts are already taking advantage of this technology to stay ahead and urge you to do the same. Voice search Drastic changes to search are quickly forcing companies to rethink their digital marketing strategies for 2019. Specifically, and thanks to a whole slew of “smart” devices (think Siri and Alexa), verbal interaction is on the rise. After all, talking is simply an easier and faster way to communicate, and technology is so often fueled by a need for convenience. For marketers, however, voice search is adding a whole new challenge; or, more optimistically, a new opportunity. First, people speak differently than they type, so keywords and writing styles need to change to reflect this. Second, when a person performs a text-based search, a whole page of results will appear, but when a person uses voice search to ask a device to look something up, the device often only verbally replies with a single result. Keeping these things in mind as voice search becomes more and more prevalent is going to be critically important for digital marketers throughout 2019, specifically those managing search engine optimization (SEO) or paid search. Visual search With visual search, users can upload an image to search and discover more specific results. The new camera technology allows us to take a picture of something in real life and then use it to search for information. Pinterest, for example, is already in all this trend. They have recently launched a new visual search tool called Lens, which allows platform users to take a picture of an item and download it to find out where to buy it online. Google has also launched its own visual search engine, currently only available for the Google Pixel phone, which recognizes objects or brands via a camera app. To take advantage of this trend, start as soon as possible to optimize your site and social images based on these new trends in SEO, and stay abreast of new visual search engines ... because we know they closer. Like it? Share it! |