Things You Need To Know About Google Algorithm For Better SEO Results

Posted by Seema Sharma on April 2nd, 2019

SEO or search engine optimisation is a complex affaire in the digital marketing field which is changing constantly. The latter happens to be true, but SEO is quite easy to understand with the basic study of the subject. Google algorithm has always perplexed SEO experts and business owners alike. Google keeps changing and updating its algorithm; it is not easy for any business to keep a track record of all such changes. As said, SEO Company in Delhi is best equipped with latest SEO techniques to help the business to improve their search engine ranking and adjust your website to meet the new criteria set by Google. 

Google index

Google uses spider code to crawl the whole web for the information. It navigates every page of the website, copies the web pages and sends the data to the Google servers via links. The information collected by the spider will be analysed by the Google, in which it will disregard pages which is either of low quality or copied content from the other existing pages on the web or offers little value to the internet users. The information and content on the internet are very vast, therefore to improve the quality of the search function, Google has introduced indexing. 

Google index doesn’t store the words like and, if, into its server. Therefore you need to take into consideration these errors in order to make your site worthy of the citation. 

Google page rank

Now your website has been indexed; it needs to get ranked. For the business owner point of view, this is the most crucial part of any business. The position your website will get on the search engine will have a significant impact on your online visibility and sales. 

Getting ranked means your website is on the search engine results page when entered query which also happens to be your keyword. For example, if your site is selling gifts for girls, then your site should come on the result page when this query is entered. However, depending upon the market and industry you are in, there could be hundreds of websites which similar keywords and products. This is where the competition gets fierce and challenging. 

Google has its own metrics on which it decides the ranking of every website. In order to have a comparative edge, you need to rank on the first page of the search engine so that people can find your business. The web pages that perform the best on the various Google metrics automatically will be ranked higher, leading to greater online presence, organic traffic,  user interaction and ultimately sales. Improving your web presence and SERP’s is the aim of Deepbhardwaj SEO company in Delhi through its comprehensive SEO services. 

There are many SEO tactics used by experts to make your website as attractive as possible. When you provide Google with high-quality content, authoritative and user-friendly website for the user, Google helps you buy listing your site on the first page of the search engine results. This is the reason why so many businesses rely on SEO consultants in order to manage all the digital marketing aspects expertly.