What factors make the difference and really denote creativity in the business?

Posted by John Smith on April 4th, 2019

A common factor in all agence créative à Lausanne is defined as "creative", promising to innovate and catapult a brand to success, so this word has become a two-edged sword, since being a constant in all the agencies ceases to be attractive to potential clients, however, the advantage is that this word, well applied and backed up with the necessary arguments, will be the strongest letter of an advertising agency.

What factors make the difference and really denote creativity?

Adopt the new:

In an era marked by technology is an urgent need for advertisers to keep abreast of everything that happens in the world, understand and apply it accurately to advertising with the ability to generate a symbiosis with classical elements, without forcing messages or situations.

Find new ways of saying the same thing:

It is currently difficult to surprise the consumer, since the big ideas have been exploited to exhaustion that is why it is important to revolutionize these proposals so that they are capable of impressing and seducing the consumer. Originality can come from the allegory.

Avoid complexity:

The recipe for successful advertising is to be simple, transcendental, attractive and fun and that Creative agency in Lausanne to appear innovative and risky resort complexity which results in falling into the absurd, confusing the consumer and without contributing anything to the brand.

Impact in a timeless way:

This point is linked to the previous one, advertising must be memorable, so much that it transcends several years, so it is very important not to constantly abuse passing fashions that after a few days no longer generate impact or characters with passing fame that will cease to be remembered in the short term. Timeless advertising can be one that explains itself without needing to delve into its context.

All agence créative à Genève out there are defined as creative and innovative; they all claim to have the secret of successful advertising. They all say they are experts in marketing and consumer behavior. But outside its grandiloquence, the real question is: What defines a true creative agency?

Nowadays it is feasible to see ads on TV that make us ask: What did you mean? Some creative feel "very exquisite" and they make terribly complex messages, so complex that they fall into the absurd and lose all their functionality even if nobody tells them.