Digital Marketing: Videos Are The Present Wave

Posted by Gauri Satpute on April 4th, 2019

Build Webpages Around The Videos for digital marketing:

It’s a clear cut point that we’re living in the age of video. It means that people are getting more & more used to watching videos as the principal source for the information. What you must take away from this is that the videos must be amidst your head priorities within the whole digital marketing strategy.

In another way, you need to encompass the complete power that video digital marketing could possibly give you. It includes making the pages of the website & your landing pages encompassing the videos. Present your videos as the stars of your content! Place them in the limelight!

What does it mean? It’s very simple: don’t hide the videos. Don’t make people go places to find them, don’t make them push little buttons or browse so many modules. Rather, put the videos above the fold, make them the 1st thing that the watchers see once they get to your platform.

Pick A Video & Work Around for digital marketing:

If you have a good video catalog for the brand, services and products, you will feel stimulated to be placed all of them in the limelight. I mean, it’s expected! You like to show the hard work you are doing. It, however, could backfire in digital marketing.

Google states: “Create one separate landing page for every video, where you could gather all the relevant information.” Simply, they are telling that you must put yourself in the “1 video per page” frame of mentality, as it makes it simpler for Google to index the content for digital marketing.

It doesn’t mean you could not make some sort of video hub on the website, where you upload a bunch of videos. Keep in mind, however, that if you get into that, you will need to pick the most relevant one, and put it on topmost.

I must clarify what I mean by “relevant” as the video should be relevant to the visitor and for Google too at the same time.

The Author is a founder and Chief Executive Officer of a medium scale digital marketing agency in Mumbai. He loves experimenting for the clients’ online presence. He uses SEO, SEM, Social Media and content services wisely and clients love it when they see the difference in ROI. He loves to share his thoughts. So, keep reading his digital marketing blogs.

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Gauri Satpute

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Gauri Satpute
Joined: February 15th, 2018
Articles Posted: 145

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