Keyword Strategy: Using Keywords in Your Campaigns

Posted by Keyline on April 4th, 2019

Keyword strategies play important role in search engine marketing campaigns. Your keyword strategy should focus on selecting high-performing keywords that drive relevant traffic to your business. Choice of keywords makes or breaks a campaign. Keywords determine how well your advertisements rank on Google and other search engine platforms.  The best keyword strategies rely on highly relevant keywords that relate to your business or the industry. Once you know the keywords that you want to bid on, the next step in your keyword strategy is crafting text ads and incorporates the keywords into them. When a visitor click on your ads in the Search Engine results Page (SERP), you as an advertiser pay the amount that you bid on against the keyword. This process is known as Pay-Per-Click (PPC) advertising. 

Finding Keywords with Keyword Marketing Research

Successful search marketing needs an intensive well-researched keyword research strategy. In keyword research strategy you mine your search query data or use keyword discovery tools to compile a comprehensive list of marketing keywords. The amount you spend in a keyword bidding strategy when your products advertise on Google is determined by how competitive your keywords are. At the time of keyword research you should focus on keywords less competitive and high in relevance and volume.

The best PPC and SEO campaigns implement keywords strategies to find long tail keywords as well as formulating a list of negative keywords. Negative keywords, words that don’t appear in ad campaigns, can greatly reduce your PPC costs. While it’s good to have some popular keywords, but the most searched words are tend to be broader and expensive. Long tail keywords keep your traffic relevant and also cost-effective. Keyword selection and optimizing strategies are largely dependent on discovering these high-value keywords. 

Keyword Strategy: Using Ad Groups for Keyword Advertising 

The best keyword strategy is more than just a list of keywords- even with a list of profitable keywords. To receive maximum return on investment, it’s really crucial to group your keywords effectively. Grouping of keywords is important because sorting of your keywords according to semantically and logically organized hierarchy makes PPC ads significantly easier. Keyword grouping allows you to write text ads that apply to multiple terms simultaneously. Organizing keywords offers advantages to PPC keyword marketing. It lowers the bid costs for keywords, increases the quality score, better ranking in search engines, improves click through rate.

Choose a keyword tool which also offers keyword analysis for creating and optimizing Google Ads campaigns.