Career in digital marketing

Posted by priya iiadm on April 9th, 2019

Career in digital marketing

Digital marketing as a career opportunity is a good decision for students and professionals. the digital economy is growing 10 times faster than the traditional economy and firms and creating job opportunity also. The whole world is going digital in 2020.

We live in a world where internet is everything like paying bills online, buying groceries, shopping for a gift, booking tickets or anything else, people logging into their mobiles, laptop to conduct their business online each day.

Internet popularity created enormous opportunity for companies to expand their business in cyber space.

Different Profiles in Digital Marketing

Digital marketing manager

It’s one of the highest position in the field of digital marketing for attains this position at least 5-7 year of experience. Digital marketing manager design and oversee overall aspect of digital marketing department including strategies, display advertising campaigns, email and marketing database and identify the latest technologies affects industry. Evaluates important metrics that affect our website traffic, service quotas, and targeting audience.

Search engine optimizer (SEO executive)

Seo executive role is improving the websites of your clients to increase traffic. The list of responsibilities was relatively small and focused on things such as basic keyword research, on page keyword targeting, link building, managing duplicate content and many more areas. SEO experts should be an expert with the usage of various kinds of SEO tools in the market.

Social media marketing expert

Social media marketing divided into two areas. One of the areas deals in spreading the content through social media platforms. Running paid advertising on social media, Face book advertisements. With addition of new targeting options and features added almost every single day, the requirement for social media marketing is increasing day by day.

 Content  marketing manager

 Content marketing responsible for content marketing but there are many things like blog, drip marketing campaigns, sales page copywriting, eBook publications, guest blogging, video marketing, and email communications. Content marketing managers can only contributors of a content team. Freelancing is one of options to build career in digital marketing in India they can write content by working from their home as a part time job.

Conversion Rate Optimizer

 Conversion rate optimization is the art of increasing conversion ratio in each stage of marketing funnel. They can help the inbound marketing manager in creating landing pages that convert well. CRO expert’s uses various tools to achieve higher conversions like heat map tools such as give insights on how people interact with landing pages.

 Google Ad words Specialist 

Google Adwards specialist set up pay per click advertising campaigns on Google search, display and mobile ads. They can tell you how many times visitors clicked on your ads, and which keywords got the ad displayed.  what keywords were entered into Google search, that resulted in your ad being displayed. Adwords campaigns should be carefully set up and carefully managed, to help you maximize the value of your Adwords investment.

Email marketing manager

Email marketing managers running email marketing campaigns end to end, managing email databases and creating newsletters. Their role is to reach customers through email campaigns and inform them about new products and events. Creating email databases for lead generation and identifies target audience and grows our email list.


Based on my personal experience digital marketing requires nothing but certain skills after acquiring knowledge you may take the risk to invest in digital place. This is growing field for businesses go online. Digital marketing fulfill all your dreams or anybody can make his or her career.

IIADM - Indian Institute Of Advanced Digital Marketing


Like it? Share it!

priya iiadm

About the Author

priya iiadm
Joined: April 9th, 2019
Articles Posted: 1