Mobile App User Acquisition & Retention Best Strategies

Posted by priyapanwar on April 12th, 2019

To stand out of the crowd is essential than ever. It is really important for the mobile app businesses to be talked about and to be exceptional in this competitive online world. But how is that possible? Creating a mobile app that solves a problem is the best way to begin with. Once you have the mobile app idea ready with you, it is wiser to look for the best mobile app acquisition and retention strategies for a solid customer base.

What brings the need for mobile app user acquisition?

Before we discuss the strategies for attracting and retaining mobile app users, let’s discuss the need for mobile app user acquisition. There is a paradigm shift in the entire e-commerce market. Retailers, who began with driving the customers through online portals, have now moved to more personalized mobile apps. Today, app-only has become a trend and thus, many companies are spending time and efforts in developing mobile apps. But the whole process can be a failure if not combined with an equally effective mobile app user acquisition strategy.

Value creation, user engagement and good customer service are the key tenets to acquiring and retaining users, regardless of the business model that you are using. Let’s delve deeper and explore the methods that can be utilized to maximize the customer base.

Let’s have a look at the best strategies and implementations for mobile app user acquisition:

Press releases, promotions and positive reviews are the most effective ways of creating awareness and increasing the download numbers. In addition to these, you should have other tools also in your list.

Remove hurdles to entry

In this age of instant satisfaction, the path with least resistance is often the most traveled. Thus, it is wiser to create an effortless onboarding experience. The idea is to design an app that makes decisions on behalf of the customers. It should lead the users through the primary work process and guide them to create value for themselves and, eventually, your business.

Lemon Wallet, a famous digital wallet application, streamlined its customer onboarding process with behavioral psychology as default. When users open the app for the first time, they are involved in a process to upload any card to the application. No matter what type of card is uploaded, it gets them on a way to build a digital wallet.

Create a loyal community of passionate users

Just having customers who use social media doesn’t mean that you have a user community. A customer community comes into picture when a business and their users communicate and bond over commonality. Such an online community encourages customers to be passionate about the companies’ business and provide the firm an effective communication channel.

Why mobile app user retention is important?

It is truly said that the existing users are more valuable to a business than potential ones. According to Forbes’ estimation, it costs nearly 6 to 7 times more to acquire a new user than retaining an existing one. Existing users are of great benefit over the prospect ones as they do not come with higher acquisition costs. Additionally, they have already purchased from you and are more likely to be a part of your business.

It has been observed that around 91% of the unhappy users are unwilling to return for the repeat business. Thus, customer service is the key strategy to retain the customers.

Create a connection

Build communications and conversations with your consumers across different channels. This way you will be able to create a better relationship with your users and also will have a great understanding of how they see your business.

• Use pushup notifications: Once your mobile app has been downloaded and installed, you have the opportunity to engage your customers at any point of time. This sort of communication doubles the retention rates after a few months. However, push notifications can be ignored if they do not offer value or sometimes viewed as spam. Allowing users to personalize the content and frequency of their notifications or messages creates a better app experience.It is good to try different styles and messages to notify your users. Keep them simple, brief and clear with a solid call to action. Do not forget to inform your consumers about the price drop. This is the most important practice that attracts not only existing customers but also the potential ones. Therefore, price drop notifications play a major role in expanding your customer base.
• Personalized Emails: Email newsletters are another popular method of staying in touch with the customers. They are often used to acquire new customers, recapture defectors, retain existing users and activate consumers have not opted in yet. Personalized emails are powerful ways of bringing the users back as they build a personal connection that broadcast emails fail to do. It has been noticed that relevant emails bring 18 times more revenue that the broadcast messages.

Remarketing

Remarketing is the practice of targeting users with ads outside your official website and app, depending upon how they engage with your brand. It is far more effective as it’s related to human psychology. The more we view personalized advertisements for the items we have shown interest in, the more they become must-have items in our list.

We have covered various mobile app user acquisition and retention practices in this post. Hope this information will help you get users and turn them into loyal customers.