What Is The Significance Of Ambush Marketing In The Industry?

Posted by Ice Factor on April 14th, 2019

Marketing strategies hold a vital place in the success path of a company. Each and every industry experiences the need to promote their products and services in order to attract more and more customers. In recent times, the advent of ambush marketing has been gaining a lot of momentum. Various marketing analysts and experts have been debating on this particular topic.

Whereas some sections of the industry claim it to be an unethical approach to marketing, a huge group of experts considers it to be quite effective. In the branded entertainment industry, ambush marketing is known to be a major game changer altogether. So if you are willing to know more about this particular marketing strategy, here are a few major points that you must check out.

Meaning Of Ambush Marketing

Ambush marketing which is also known as the predatory ambushing or coat-tail marketing, is a practice of co-opting or hijacking a campaign of another advertiser. This approach is used in order to raise adequate awareness of some other brand or company, often along the context of significant event sponsorships. The practises of ambush marketing are more prevalent in the sports industry where it manages to dilute and devalue the major sponsorship rights.

A common example of such actions may include the restrictions of advertising in the ‘clear zones’ in an event site. Ambush marketing has the only intention of gaining as much publicity for a company as possible.

Things To Know About Ambush Marketing

In the majority of the branded entertainment industry, the main battle remains to be the one for sponsorships. This type of practice may involve the advertiser in either directly or indirectly ambushing a particular event by ‘alluding’ to the themes and imagery.

They make sure that no reference is drawn with the particular trademarks that are associated with the campaign. Such practices prove to be extremely beneficial for the companies who opt for it.

A Profitable Means Of Marketing

The main idea of marketing to spread brand awareness among the customers and the concept of ambush marketing does that effectively. A distinct promotional act with the help of campaigns of other brands and companies in the market would prove to be a major success for the companies.

It is important to remember that in the branded entertainment sector, sponsorships play a huge role. If you manage to blend with the sponsorship rights of a particular brand in the market, it would be a profitable deal for you without a doubt.

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Ice Factor
Joined: August 11th, 2018
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