Why did you choose digital marketing for your career?

Posted by Jatin IIADM on April 15th, 2019

There are many major reasons, you should choose digital marketing for your career.

But before this, I would like to ask a simple question about what a career is, in actuality. for many people a good job is a career or for many a well-settled business.

And now I would like to show both aspects of digital marketing.


In present, digital marketing is one of the fastest growing industries in India. every organization wants to go digital because of targeted advertising and cost-effectiveness.

and that’s why digital marketing industry is expected to generate more than 20 lakh jobs by the year 2020.

and the interesting thing is that there is not only one job role available for you. but there are many job profiles and you can choose them according to your interest.

Digital Marketing Manager:

This is one of the highest position in the field of Digital Marketing. and fully capable to give you a secure future.

Social Media Executive and Brand Manager:

social media is one of the coolest jobs in the Digital Marketing field. But don't think about only Facebook and Instagram, there is much more.

As a social media executive/manager you have to manage the social media campaigns of your company.

And you have to build brand awareness for your company and can earn between 5 lakhs to 7 lakhs

PPC Or SEM Expert:

If you want running paid Ads and like playing with Google Ranks then it's the right for you.

here you can manage Ads Campaign and run paid Ads for your company and can earn easily between 5 lakhs to 7 lakhs.

SEO Executive or Expert:

In this profile, you have to optimize your website according to the Search Engine guidelines. So that a website can get more organic traffic.

Content Marketer:

This is the perfect job role for, who love writing. If you can write better, you can write Content for your company as a Content Marketer and earn up to 15 lakhs.


If you don't like jobs, you can do freelancing and can work from your home. there is a number of websites which is giving the opportunity to earn as a freelancer.

And the most important thing in digital marketing is that you can work here according to your time.

This profile is very helpful for housewives who want to work from their home.


For business or startup, then there is also digital marketing has a big scope. because only with the help of digital marketing you can take your business into the advanced level.

With the help of digital marketing, you can create a website for your business where you can provide information related to your business or you can create an e-commerce store.

But creating a website is not the first step there is much more to do. Like if you have a local business you can list your business into local directories like Google My Business or many more without creating any website.

If you want to engage with your online customers, you can take the help of social media sites, where you can build your brand awareness. and for that, there is also no need to create a website.

But if you want to give all the information about your business, A website may be a better option for that.

As you see above how digital marketing affects your career So I would like to suggest you choose digital marketing for your career.

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Joined: March 6th, 2019
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