5 Questions for Finding the Right SEO Reseller for Your Company

Posted by John Dalton on April 18th, 2019

There are countless small businesses that try to do their own SEO services, but this rarely ever works out for them because they aren’t paying enough for the expertise they need to see the results they want.

SEO is a full-time gig for any single brand, so you’ll want to be able to invest the resources necessary for at least one or two individuals to work full-time for you on this front. This ultimately will end up costing you a lot more to do internally than to go through an SEO reseller who has an entire team of specialists ready at your disposal. 

What makes this a little tougher is that there really are countless SEO resellers out there today, and it’s now very complicated in terms of figuring out which reseller is the right choice for you and your company. The entire digital marketing landscape is constantly changing, so you are going to need a specialist who is capable of staying on the cutting edge of the industry, while at the same time will be able to provide efficient and lasting results. 

We’re very lucky to have partnered up with Underground Marketing, a new, up-and-coming SEO reseller and white label SEO provider, and they’ve helped us compile this list of 5 questions you should be looking into for in terms of ensuring you’re hiring the perfect SEO reseller for your brand.

So by going through this list you’ll be able to much more easily understand what you should be looking for in these types of SEO service providers, and to learn more about Underground Marketing go to the following URL: https://www.underground.marketing/

1. What are your expectations in terms of results?

You are always going to need to keep in mind that any SEO reseller is going to be primarily focused on desired outcomes, and they should be able to provide actual measurable results and metrics that can help you feel more rest-assured in their strategies. Ranking on the first page of a desired SERP is a great accomplishment, but it’s only a positive sign in terms of what they can accomplish for you in full.

When it comes down to it you are going to want an SEO reseller who prides and grades themselves on their abilities to drive client sales up, because that in it of itself is going to be the most tangible result that will make your investment worthwhile.

2. What are you looking for in terms of search terms?

A typical correct answer to this question would be something along the lines of your industry’s keywords or phrases that your target audience and customers utilize and respond to.

You should keep yourself in check during this type of question, but you should also understand that you are an expert in terms of your website and industry as well. Although you may not know all that much about keyword research and SEO in general, you’ll still have a good idea as to how you want your potential customers to find you through Google searches. 

If an SEO reseller’s potential keywords for your company don’t necessarily match up with the ones you think you should be utilizing then you should look into this at least a little bit.

3. What is your disposition in terms of producing content?

These days it’s important to make sure that hyperlinks and content in general is as good as possible when it comes to seeing progress with digital marketing initiatives. What most people are doing now is creating great, compelling content that is then fused together with certain keywords in an organic manner.

Internet users of all types understand that ads are going to be bombarding them from all angles at all times, so they for the most part are really only expecting that the content you create at least respects their intelligence and isn’t too jarring in terms of being beneficial from an SEO perspective.

You’ll never want to annoy a customer or potential client who is already on your site or is close to making a purchase just for SEO benefits.

4. How do you create content that’s SEO laden?

SEO resellers should be working with talented writers, videographers and content specialists who know exactly what they are doing in terms of creating compelling content that also is laden with SEO power.

But that also means that you should be wary of any SEO reseller who does their own writing, because when it comes down to it they should be focusing primarily on other aspects of the campaign and leaving the content creation up to another, more creative individual on their team. 

5. What is your link building strategy?

You’re going to want to ensure that your SEO reseller focuses in on high quality links, and when it comes down to it you’ll want the links your provided with to help drive traffic and keyword rankings. Link building is a massive aspect of SEO strategies, so you’ll want to make sure the team you hire has a proven track record of link building campaigns from their past.

When it comes down to it, you aren’t going to want to hire any SEO reseller who can’t successfully answer these questions with confidence and reassurance.