Latest SEO algorithms update

Posted by Christina Herrera on April 19th, 2019

SEO Update - DA 2.0’ – The New Update From Moz!

Moz has rolled out a new and improved Domain Authority on March 5th, 2019! According to the Moz website, “the new domain authority is bringing more accurate predictions of search performance”.

SEO and digital marketing experts know that Domain Authority works as a predictive measure of ranking ability, and the update saw many websites struggling with DA fluctuations. New and advanced algorithms will now measure the site strength before calculating a ranking. The new algo will use a neural network to detect link manipulation and give a more nuanced ranking to the website. Moz adds that the changes in their DA2.0 do not reflect the changes made to their link building strategy.

In fact, the new updates to the Moz algorithm make it a comparative statistic – what does this mean for you, you can now compare your DA with your competitors’ DA as well to have an accurate picture of where you stand.

In the end, Moz has sounded a warning to all those using link spamming, it will keep improving the Domain Authority and make it much more responsive to Google’s changes.

SEO Update – Google Rolls Out Broad Core Algorithm Update on 1st Aug’2018

Google, the world’s most used search engine, is every eager to keep webmasters, SEO experts and businesses on their toes. They do so to award quality. Hence, the latest update – broad core algorithm update – can either be a pleasant or an unpleasant surprise, as page rankings have once again shifted.

A new Google Update always changes website rank, and the latest one, called the Broad Core Algorithm update, is no different. Rolled out on 1 st August 2018, businesses and their SEO teams would have seen a shift in rankings. Depending on the shift in your ranking, the news could be good or bad – “there is no fix a webmaster can use to restore the rankings”.

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