How to Boost Your Sales & ROI with Email Appending

Posted by eSalesData on April 20th, 2019

Email appending services are essential for any B2B business process. As per a research report, due to inaccurate data, many brands are losing 6% of their revenue on an annual basis.

This makes the marketer ponder for answers related to email appending services:

Why brands need email appending services?

A complete and accurate database is the right of any organization. With cut-throat competition in the market, brands cannot afford to have critical data missing in their database. Email appending services is the savior in such circumstances, as it helps the brands with the actionable data, having the power to connect with the right business lead and converting them into their customer.

How does it work?

The email appending services makes the marketing process easier by adding an accurate email address, phone number, location address, etc. The dynamic marketing scenario demands the latest data for being appended in the database. Many small businesses are known for changing their address frequently; this is where email appending comes into play. The service collects the right information of these businesses to provide a seamless connection for the marketers.

What is the critical content of email appending services?

The vital details include the businesses email address, phone number, contact address of the companies, C-level executives, their name, designation, etc. It should be acknowledged that without these essential details one cannot connect with the right decision maker.

Email marketing act as the top channel for the companies to reach out to their customers, and also leads as the highest revenue generator for the small and big businesses alike. For this reason, it is necessary for all the leading industries to acquire the right email appending services.

What can businesses gain from the email appending service?

A right email appending service develops the effective communication process with the target prospect resulting in more sales closure. Accurate details are important to yield maximum business results and to make the marketing campaign a successful venture for the organization. Every company in the market wants to outsmart its competitor in the race to become the leader in their specific industry, which is only possible if the organization acquires the right email appending service.

So, invest in database appending service and trigger the best business results with the following process:               

1) Revive old contacts and in the process add new ones:  Data appending services helps in reviving the old contacts which includes email id, name, phone, title, Zip code, state. The old contacts which have relocated to the new location are traced out, and the complete information is appended in the database. The process allows marketing professionals to reach out to a larger base of the audience as sometimes the new businesses which are not in the database and have moved to your old customer’s location can also be added in the database.

2) Boost the response rate, save time with the email sent at the correct time: It reduces the rate of undeliverable emails, boosts the response rate and saves time with errorless data.

The benefits of email appending are:

1) It maximizes the ROI

2) Minimizes the expenditure

Email appending service enhances the marketing process of the organization. The process is known to strategize the approach for making the right connection at the right time. With marketers looking to attract quality leads, email appending assists in pulling the same with the integration of the accurate mailing list in their marketing campaign. This shoots up the sales and ROI to an excellent level.