Bluetooth Beacons Market - Explores New Growth Opportunities By 2024

Posted by RASHMI on April 22nd, 2019

Bluetooth beacons are becoming increasingly popular across industries as they are a cost effective and simple deploy model. As these beacons are supported by almost all operating systems, their demand is expected to increase. Bluetooth beacons are deployed by businesses to send content and information, which are contextually relevant, to users at specific locations. 

A surge in organized retailing such as hypermarkets, supermarkets, specialty stores, department stores, cash and carry stores, and discounters is escalating the growth of Bluetooth beacons market. This is because Bluetooth beacons are used in retail industries for providing customers with deals, flash sales, product information or to simply speed up the checkout process by contactless payment systems.

Product distribution and multichannel marketing have become key trends in the retail sector and this is driving the growth of the Bluetooth beacons market, as manufacturers are compelled to develop software for beacons. Bluetooth beacons are also in high demand from airports and ground transit hubs as they enable the delivery of instant notifications regarding flight delays, departures, and gate and platform information to passengers. 

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Some of the leading players operating in the bluetooth beacons market are BlueCats, Kontakt.io, Estimote, Inc., Qualcomm Inc., Blesh, Radius Networks, Inc., Beaconinside GmbH, Bluvision, Inc., Polestar, Onyx Beacon Ltd., and Quuppa Oy. The market is extremely competitive and characterized by the presence of both hardware and software providers.