7 self-media training tips for every spokesperson

Posted by jaques montegolifier on April 22nd, 2019

Media coaching is like receiving training for gymnastics. One lesson is not enough. You have to practice multiple times, and a good instructor can turn you into a pro spokesperson. You do not have to spend hours working on your media skills. Refresh your training twice a year. However, budget and scheduling can come in the way.

One of the questions that go unanswered is, how to practice between now and before the next training? The answer is employing the learnt concepts and apply them in media interviews or presentations. Some spokespersons also opt for presentation skills training as they may be required to give presentations often. Many proactive ones schedule these training as a part of their strategy even when interviews and presentations are not on the immediate horizon.

How to keep the coaching effect present despite the end of the schedule? Try these self-media coaching tips today:

1)      Clear your mind: Before heading for an interview or a presentation, be still. Switch off your phone, shut down the laptop, and sit idle. Think about the interview or the presentation, who is it with, what you want to say, and how you want to feel when you deliver the message. Review your notes, fine-tune your inner boss, and get centred.

2)      Every opportunity is a Big One: Every interview or presentation is an opportunity. Everyone is interested to know what you do, what you talk, and so on. It is a big deal. You do not have to take up every chance that comes your way, but whatever you do, give it your all.

3)      Break the ice: It is not just you but even the listeners or the interviewer who are nervous. Begin everything with a big smile or handshake or an interesting introduction. You could also praise a recent article that you read related to the topic, send a compliment to the interviewer or ask opinions during presentations. Make it interactive.

4)      Get comfortable with the key points: One of the noticing aspects about spokespersons is that they are great at synthesizing multiple elements of the person or brand into sound-bites. They know how to craft the message and then say it comfortably. If you are giving a solo presentation write your key message in 3-5 bullet points. This makes it easier for the people present in the meeting room to comprehend your topic.

5)      Do not speak like a robot: Avoid holding up to your key message. It should not sound awkward. If you feel the presentation or the interview requires a new direction, give it the necessary attention. Some of the interesting answers come from unexpected questions.

6)      Pause and think: If you want to bust the nervousness, stop, pause, and think. This way you can get rid of the fillers. The speech not just gets powerful but also much more succinct.

7)      No (thank you): This point mainly reflects on those who give frequent interviews. Media coaching says if you are uncomfortable with answering specific questions, let the interviewers know about it and will not comment.