A Brief Guide For Digital Marketers To Use Wikipedia As A Marketing Tool

Posted by Dominic Lester on April 25th, 2019

Immediately after the inception of Wikipedia became one of the excellent sources of information in the digital world. The researchers didn’t have to go through all the pages available on the internet. Instead, they can find it on Wikipedia, provided it has an entry about it.

However, it was soon realized that Wikipedia doesn’t have enough authenticity because of its user-edit nature. Surprisingly enough, it turned out that Wikipedia is an amazing platform for digital marketing. The fact that Wikipedia ranks high in search engines and is one of the five most visited websites in the world according to Alexa. This is one of the reasons why business opts for using Wikipedia as a marketing platform.

Wikipedia is a good place to start for a business looking forward to establishing itself among the competition of businesses in the digital world. You can consult Wikipedia experts for hire to create a Wikipedia page for your business or ask for advice to create a Wikipedia page. Here are some steps that you can follow to have an entry on the Wikipedia page.

Create a Wikipedia page

In order to create a Wikipedia page, you need to make an account and establish yourself as an editor in the Wikipedia community. Once you have finished with that, you can start by researching for authentic sources of information for your Wikipedia page. Other than that, you need to take care of the strict Wikipedia guidelines to make sure your page doesn’t get deleted or flagged.

Use Wikipedia backlinks

According to SEO experts, Wikipedia backlinks are no-follow and have no significance in the digital world. Where this is true to an extent, Wikipedia backlinks do carry significance as they can boost your website’s position and authority in the search engines while providing you an opportunity to stay visible online.

Monitor your presence on Wikipedia

As said above, Wikipedia has a user-edit nature which can have a significant drawback for your business. Therefore, it is the best option to monitor your Wikipedia page so you can benefit your business with amazing results and generate more leads.

Do not use Wikipedia as a promotional tool

Wikipedia being an encyclopedic platform does not allow users to post promotional content. Therefore, only use unbiased and neutral information to attract the audience to your business. Along with that, make sure to have a conflict of interest in your article, or it can have your article deleted by the Wikipedia community.

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Dominic Lester

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Dominic Lester
Joined: January 26th, 2018
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