Global Online Advertising Market Forecast-2024
Posted by Bharat Book on April 26th, 2019
Bharat Book Bureau Provides the Trending Market Research Report on “Global Online Advertising Market Report & Forecast 2019-2024”under Advertising Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.
The Global Online Advertising Market was worth US$ 200 Billion in 2018, registering a CAGR of X% during the year 2011-2018. Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment. According to Our Group, the market is projected to cross US$ 338 Billion by 2024, at a CAGR of 9% over the forecast period (2019-2024).
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Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.
Several online startups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.
Breakup by Segments:
Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.
North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
Key Questions Answered in This Report:
How has the global online advertising market performed so far and how will it perform in the coming years?
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Joined: August 18th, 2017
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