Cross-Device Personalization and its uses

Posted by ujwal on April 30th, 2019

The banking and the financial services sector has seen exponential growth in the past years. The sudden increase in the use of electronic devices likes, mobiles, laptops, tablets, etc. for interacting with their service providers. 

Financial marketers should understand the customer's behavior and their data on the website and use them for their marketing campaign. Customer's these days want their service providers to know them, interact with them and understand their buying intent. They want the service providers to interact with them in a personalized manner. 

Cross-Device Personalization is a process of sending personalized message/offers to the customers on multiple devices on the right time with the right message on the preferred channel. 

Today, the average financial consumer owns at least two electronic devices. It is estimated that around 80% of consumers switch between various devices while performing research on some topic on the web. 40% of consumers purchase a product/service on a device that is different from the one on which they started their research.

cross-device personalization can be achieved with a CDP and customers get their own curated messages which enhance their digital experience.