Digital Marketing Trends You Cannot Ignore In 2019Posted by RPMG Digitech on April 30th, 2019 One cannot ignore the effective power of digital marketing. Thanks to the evolving digital marketing strategies, marketers are witnessing major shift in digital landscape. In the current high tech-era, there are many digital marketing strategies that are taking shapes and businesses or brands need to use them to boom in the competitive market, because the digital strategies you have worked with last year may not work this year. Here are few top trends digital marketing trends you should be prepare with it. 1. Personalization: Personalization or one to one marketing is what you need to stand out in 2019. 96% of marketers believe in personalization that advances your relation with customers. Personalized contents, products and e-mails create continuous engagement which helps to retain existing consumers and builds a potential network. 2. Chatbots: Chatbots are unique AI based technology that helps to communicate with users and assist them with necessary information. 80% businesses are already using or planning to use Chatbots by 2020, where 1.4 billion consumers interact with brands through Chatbots. According to studies, Chatbots will help businesses save over billion per annum. 3. Quality Content: The essential component of digital marketing is content marketing. The content which describes the product, should always be relevant and interesting, so that consumers will show the interest in your brand which eventually can generate the revenue. 4. Video marketing: Video marketing is the incredibly effective digital marketing tool to pump up your brand existence and give a lucid idea about your product and services. 72% of businesses say that video has improved their conversion rate and 70% of consumers share brands’ video. Not only this, but 52% consumers are also getting more confident about purchasing online. 5. Live video: While posting video is the incredible way to get engagement, one of the fastest growing tools in digital marketing is the use of live video. With a large number of businesses using it for product demos, interviews, consumers’ brand experiences and ‘behind the scenes’ glimpses of events, live video is gaining rapid popularity. 6. Social Media Advertisements: To promote your product and increase awareness, social media advertisement is one of the most profitable digital features. Business can experiment through different ads on social media platforms and notice what response they are getting. Also social media influencers effectively spread brand messages across global consumers which help brands target their potential customer group. 7. Mobile Payments: Mobile payment is the growing digital trend that most businesses are following in 2019. With tie-up with several apps that facilitates easy money transfer through smart phones, businesses are focusing mobile payments rather than traditional payments. 8. Influencer marketing: Influencer marketing is digital word of mouth marketing which spreads your brand’s message to the larger market. Business are paying influencers to get out the word for their service or product rather than marketing traditionally to a large group of consumers. Furthermore, Businesses must work with above mentioned digital marketing tools to get better conversions and better customer experience in 2019. If you need advice or assistance on any of our digital solutions, such as, Twitter Trending, You Tube Channel management, ORM, SMO services, please visit us on: www.rpmgdigitech.com or Call us at- +91 9136009669 Like it? Share it! |