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Posted by yogesh chauhan on May 1st, 2019

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Shop from the worlds largest supply of sexy swimwear, lingerie, bodysuits and jumpsuits for women today. Perfect for spring and summer parties, casual wear, beach wear, pool parties, clubbing and many other special occasions

The incredible success experienced by Baby Phat is surprising, considering the brand got its start simply as a publicity tool for a Phat Farm runway show. Phat Farm is a clothing line started by hip hop pioneer Russell Simmons and ex-wife Kimora Lee, a former supermodel. The line was created in the 1990s and features upscale hip hop slanted styles for men.

 

To make a sensation during a Phat Farm runway event, cute little T-shirts featuring the words Baby Phat were included. Almost instantly female celebrities and supermodels were seen out in the T-shirts and the decision was quickly made to launch Baby Phat as a clothing line for women. Kimora was put in charge of overseeing the brands creative vision due to her years of experience modeling with elite designers such as Giorgio Armani and her affiliation with Phat Farm.

Baby Phat launched in 1998, quickly filling the void for glamorous and chic urban wear for women. Kimora has used her expertise as a fashion model to create a brand known for effortlessly blurring the lines between high fashion and hip-hop style. As the director of the line, Kimora has emphasized using luxurious and lush materials to give women clothing that is sexy and sassy but still has the elegance and edge of styles seen in couture.

Women have fallen in love with Baby Phat because it has embraced those with curves. Outfits are designed to flatter all body types and hip hugging jeans are one of its most recognized elements. The signature item in the collection, are its incredible T-shirts which feature graphic foil lettering, and rhinestones. The T-shirts feature a variety of necklines, sleeves and bright color patterns. Just as appealing as the fashions is the brands distinctive feline logo which can be spotted everywhere in the line.

Currently Baby Phat is the highest selling brand in urban wear for women, with annual sales in the hundreds of millions. Kimora continues to oversee its vision and continue her quest to turn it into a complete fabulous lifestyle movement. To achieve this: jewelry, sunglasses, belts, hats, socks, handbags, luggage and cell phone accessories are also sold through the line. The Baby Phat Goddess perfume has also been a major success.

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yogesh chauhan

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yogesh chauhan
Joined: December 31st, 2018
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