Why Digital Annual Reports Are Important For Better Presence In The Market

Posted by ashish on May 1st, 2019

As a corporate that takes care of a million things, your annual report is where it all comes together in a unified and meaningful way. As more time goes by, and as the web shrinks even further into a melting pot of real time interaction and transaction, annual reports become more and more important. People are taking notice of every small detail, and companies are under a bigger microscope now, than they ever were. From what the corporates are doing, to the way they choose to present their achievements; all of it goes hand in hand when it comes to building a solid presence in the industry. With that being said, there are many competent and well established design agencies in India that have designated design, copy and developer teams that make this dream a reality on a yearly basis for many organizations.

 So why are digital annual reports important, and how are annual report design companies in India helping us achieve that?

 1.Shareability: Online based annual reports are shareable and can be repurposed in several ways, which is not the case with a print or PDF format annual report. Also to add, the latter are definitely more boring, less relatable, and lack fluidity in design. Design agencies in India have come a long way over the last 10 years in the world of design, and with many corporates that are contemporizing their ways, design too has picked up by leaps and bounds and has become an important  part of the overall marketing strategy.

 2.    Storytelling: The second reason why digital annual reports are key is the mere fact that corporates can tell the story they wish to tell across different channels and mediums, and are not restricted to just one platform. This results in better engagement with the target audience, and helps the organization in not just reaching its goal, but in also making their image more robust online, and for ALL to see! Annual report design company use bold typography, eye-catching images and combine a balanced mix of aesthetics with content that makes annual reports visually appealing and informative.

3. Engagement: A good and well made digital annual report is a great way to get the attention of your investors, recruiters, business partners, employees and compel them into sharing, spreading the word, and in connecting with your business in different ways. Annual report design companies in India use technology and art to make your message reach across on a global scale, and the annual report in itself becomes more than just a spreadsheet with a bunch of numbers, figures and stats. It becomes an interactive storybook with those close to you, and within your circle.

 4. Videos: Videos truly make all the difference. People consume content through videos, regardless of whether they are real time or not. Engagement through videos has grown a lot, and continues to do so at a rapid rate. Static content still exists, but does not carry the same weight as video related content. However, since it is about annual report design, design agency in India need to also consider static content, and have to balance it out with interesting and informative videos, so that the credibility is maintained throughout the report.

 5. Everlasting Impressions. Who says that annual reports need to be contained in a box, and that they are only relevant for a single year! The fantastic thing about digital annual reports is that they have a ‘lifetime’ shelf life, and can be read or examined at any given point of time. Annual report design agencies in India ensure that the design stays current, and that the presentation of content is such, that it can serve a specific purpose for anyone who is reading it. It also makes for a great throwback for any organization, big or small, and can add more feathers to the cap of achievements for the owners and founders.

 All in all, if you wish for your organization to reach out, connect, and make a difference, which will add to your company’s strength and visibility, then annual report designs in digital formats are the way to go!