Hassle-Free Methods to Fight Stagnation in Your Restaurant

Posted by Tom Clark on May 2nd, 2019

One of the biggest problems a restaurant can face would be to suffer from stagnation. The main issue is that your restaurant would suffer a slow decline, with no apparent reason why. Even worse, stagnation starts slowly, making it difficult for restaurant owners to care enough to do anything about it. However, once it sets in and the downward spiral begins to pick up, it can be more than a challenge to try and stop.

Once the problem becomes too big to ignore, it is hard to say if any effort would be enough to fully reverse it. After all, the best method to deal with stagnation would be pre-emptive measures - to make strides in reaching your restaurant’s potential to eliminate the risk of stagnation altogether. Fortunately, you do not have to tackle it alone. Here are a few hassle-free methods to fight the recession in your restaurant.

Social media has everything that you need

One of the easiest ways to combat stagnation would be to create a social media presence for your restaurant. It will provide a bridge between you and your customers and will allow you to interact with both supporters and future patrons. As if that is not enough, maintaining a social media presence is barely going to cost you anything compared to traditional advertising.

Make improvements to your menu, but do not get carried away

When some restaurant owners think about improving the menu, they often associate it with a complete revamp. However, you do not need to make any drastic changes to improve your list of recipes. Have a look at what recipes sell compared to those that do not, and make comparisons between the two. You could find a pattern in the winning recipes that could very well be the answer you need.

On the other hand, if you are interested in adding new recipes, consider going for dairy-free or health-conscious recipes. There are plenty of quality providers that can sell ingredients such as coconut cream or semi dried tomatoes, allowing you to provide healthy options for those who cannot eat what is on your current menu.

Respect your staff

One of the reasons why even restaurants lauded for their food still fail is due to lousy customer service. Always keep in mind that customer service is as important as the food that you serve, which is why it is critical that you take good care of your staff. When your employees are happy, they will make more of an effort to make the customers feel wanted. A high-stress situation paired with neglectful practices will only cause your staff to resent the management - which could end up in terrible reviews.

It can be challenging to pull your restaurant out of stagnation, which is why it is critical to start as early as you can. Always respect your staff, make little improvements on your menu over time, and focus on earning exposure and respect through social media.