UK Mother’s Day, Retail Occasion Series,Major Players,Mail trends, Scope

Posted by Deeksha on May 6th, 2019

The following research report is a compilation of high-end data that has been researched thoroughly to highlight the various trends prevailing across the UK Mother’s Day. This study is titled “UK Mother’s Day, 2019”, which carefully examines several vital factors such as market share, market revenue, market dynamics and competitive scenario active in the target market for the period 2019.

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UK Mother’s Day, 2019

Summary
"UK Mother’s Day, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

Late promotion of Mother's Day by retailers influenced a fall in retail penetration from 61.7% in 2018 to 59.5% as retailers left less time to persuade more shoppers to purchase for the occasion.

Scope
- Fewer consumers made Mother's Day purchases in 2019, instead favoring quality family time despite 83.9% believing that Mother's Day is an important occasion.
- Low price is the most significant driver of retailer choice for Mother's Day food & drink purchases, aiding Tesco and ASDA's domination over competitor Sainsbury's.
- Overall card & gift wrap penetration fell, influenced by factors such as cards being increasingly perceived as a token, a lack of willingness to spend on disposable items, and growing concerns surrounding the environmental impacts of cards & wrap.

Reasons to buy
- Use our in-depth consumer insight to learn which areas within Mother's Day shopping are most important, to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential for the occasion.
- Use our in-depth analysis of the leading retailers, such as Tesco and Marks & Spencer, for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.

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Table of Contents
THE KEY FINDINGS
Late promotion of Mother's Day by retailers influenced fall in penetration
Mother's Day spending takes a hit as consumer confidence remains low in 2019
Consumer desire for low prices and convenience leads to the popularity of supermarkets
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Mother's Day spending
Who shoppers bought for
Mother's Day activities
Dining out choices
Dining in choices
Mother's Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

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