An Introduction to Content Marketing: Tips and BenefitsPosted by Ariana Smith on May 9th, 2019 While everyone would tell you that content marketing is the result of the evolvement of internet and online industries. Experts would completely disagree with it. Content marketing is the art of communicating with people and convincing them about their brand’s outlook. It is simply the method of storytelling which appeals to the prospects as to why they should be investing in this venture. Content marketing looks forward to user engagement with the prospect. Even some of the best digital marketing agencies like Viacon Marketing and Technologies, will first grasp the idea of your brand and then determine in which way content marketing can be used for a fruitful result. To prove this concept, here are some awesome examples of content marketing that you should learn about. Best Example of Content Marketing We all know about Lakme, Colorbar and much more. But Burberry was still unknown to people before the famous kisses campaign. There are many aspects of digital marketing you could try out; however, content marketing worked wonders for companies which had no name until their ultimate promotional content was launched. Burberry is one of them. It is one of those luxury consumer brands which turned heads by its unique campaign, which was vigorously revolving around the line of beauty products. The method said that you could virtually send a virtual kiss to any beloved once you virtually choose a lipstick. This campaign proved to be an exciting chance for all the girls aged between 16 to 34(Which is their ultimate target audience) to spark away love. Burberry became an instant hit in the market. The quality of the lipsticks is good indeed, but they needed to show it to people. And, what could be a better way than to promote the brand through kisses letter. The luxury brand not only partnered with Google to offer image capturing tech which allowed the process to carry on. It was not only fun for the consumers, but it also created hype about Burberry amongst the fashion world. Now that we know hoe cleverly content marketing can twist the fate of a brand. Let us now go forward to see some of the benefits of the marketing technique. Benefits of Content Marketing Content marketing has benefits beyond anyone’s comprehension. The most amazing thing about it is that you can evolve it yourself and create new ideas out of it. Coca Cola did the most amazing and unique thing with their content marketing. They literally wrote cute things on their 600 ml bottle about brothers, father, mothers and what not. They also localized their selling pitch and introduced the chorus of famous Bollywood and Hollywood songs on the bottle. This boosted up their sales, not because everyone wanted cold drinks but because everyone wanted a version of Coca Cola with all sorts of things written on it. 1. Content marketing is effective in driving traffic How often do you see blogs come up in the top of the search page ranking? This is because the content is designed in such a way that it appeals to the prospects to read more. Professional agencies like viacon marketing and technologies, often stress upon content to present any brand’s motive. This communicates to the people on behalf of the brand. The more people love it, the more they visit your site. The more they visit your site, the more your website traffic grows. It ultimately leads you to rank better, which in return brings more traffic. You see everything is a chain system, leading to driving website traffic. 2. Content catalyzes conversion rate Recent research has shown that companies which practice this type od marketing consistently, experience a conversion rate 6 times higher than that of their competitors. The authority that content writing builds about a brand, reaches out more to users. Moreover, a user, while buying a service or a product, sees how much credible the brand is. When they see that the brand consists too much valuable information on the internet. It is obvious, that they are drawn to that brand. This is how conversion rates grow. 3. Quality content targets and engages buyers There is no denying on how well quality content can enhance the credibility of your site. It not only educates your customers but it also engages them and indulges them in your brand. Quality content is most effective in spreading brand awareness. Brand awareness is a thing where you promote your brand is such a way that it increases your online visibility and people gradually come to know about your brand existence. Posting content regularly on online platforms and sharing that over social media spreads brand awareness and content marketing is an inevitable part of it. So these were the three main benefits of content marketing. But a brand could only enjoy it if they apply this marketing in the correct way. Here are some tips as to how you can use the content for your brand. Tips on Content Marketing The ways content can be used is still evolving. So, instead of repeating the same old tricks, we will learn about some new tips through which you can get optimum results from content marketing and they are as follows:
So, these are the few tips which can be used for enhanced content marketing. Plus, all you need to keep your target audience on your side is by showing them what you feel about your brand, which big digital marketing agencies like Viacon do. Like it? Share it! More by this author |