How to boost your b2b leads with email marketing

Posted by amsyss on May 10th, 2019

The death of email marketing was greatly exaggerated.

I'm sure you've heard the discussions about the imminent decline of email as well as the rise of social networking.  But independent advertising and marketing studies suggest that's just not true.  Let us see what the data tells us.· 2012 EmailVision Study - 89.2% of marketing managers say email remains as important or more significant to their overall advertising strategy in comparison to two years ago, A Merkle Study - 74% of online adults want to receive corporate communications through email instead of social networking, direct mail, text messaging, or phone.In reality, the prognosis for email advertising - with a spin - is stronger and more popular than ever before. 

Integration is the twist.  In a Strong Mail Marketing Trends Survey, 68% of business leaders wish to integrate email advertising with social websites.  Along with the marketing spend for email marketing (60%) and social media (55 percent ), shows business leaders intend to pursue an integrated approach.Employing email by integrating it with social media, research, and articles advertising contributes to smarter email advertising.  Because email addresses all areas of the purchasing cycle and winners consent marketing, it's powerful and potent.  Using its opt-in feature, emails proceed into a target audience keen to receive them.   But combined with social media, search and content marketing, email marketing optimizes results.

Integrating Email Marketing with Social MediaSocial media connect prospects, clients, and businesses.  Once that's done, relationships develop offline via email or telephone.  Email remains the preferred method since it's fast, effective and productive.  With integration, both channels fortify each other as social networking informs email advertising. 

Respond to prospects' questions on social networking sites in a personal, engaging and focused way.  This deepens and broadens your social media.  And it nurtures your brand.  Include links on your email to your social media sites to increase your followers.  Additionally, softly suggest customers refer your company by sharing your email.  Integrating email with societal media enhances effectiveness more than when employing each station independently.The excellence of email lies in its ability to address every component of the buying cycle.  Plus it adopts permission advertising, which has replaced interruption advertising.  Integration with search provides you several benefits.  Newsletters or eZines are a superb way to extend reach and build consciousness. 

Adding relevant keywords to your own emails increases prospects' likelihood of finding your own newsletters.  You can even push more prospects from search engines to your site by posting newsletters to your site.  Keyword-rich mails also help increase the odds of your mails going viral.  Combining email with lookup provides customers with advertising they desire.   This helps improve your prospects and grow your enterprise.This one's a no-brainer.  You are able to use email as content, as a content delivery tool and as a means to drive traffic.  Let's take email as content . 

Do not write about your products and services.  Instead, concentrate on solving client issues or talk about revolutionary industry news and trends that affect your clients.  Email builds trust by releasing important info.  Email additionally serves as a successful delivery tool.  You can attach value-added content like product brochures, case studies, and videos.  Finally, email can drive prospects and clients to landing pages.  This enhances conversions.

Integrating email with articles makes it much easier for prospects and clients to access, digest and act on advice you printed. Nowadays, email has many benefits, but its future lies in integrating other marketing channels.  As business leaders purse the integration of email marketing with other channels suggests email is here to stay.  Clearly, your opponents think so - judging by where they're spending their cash.Queries for your Savvy MarketerDoes your marketing strategy have a holistic approach?  Are you integrating email best practices into your advertising efforts?  Are you raising your leads and growing your business as effectively as possible?  If you don't have a limitless budget, consider integrating smarter email marketing with your other advertising channels.  If your lead generation wants a reboot, email might be a good place to get started.