How to get more followers with Instagram stories

Posted by Ema Smith on May 11th, 2019

If your goal is to get more followers on your Instagram profile, surely your strategy will be based on using generic publications through the publication of attractive images and texts that add value to your users. However, Instagram stories have also become an excellent resource to grow your number of followers ‍and you can get more followers in other ways from https://famemass.com/.

And what is the advantage of using Instagram stories?

Every day, 400 million people browse through the stories, and a third of the most visited stories are published from a company profile, which is why you should also boost your brand through this resource. In addition, it will help you build stronger relationships with your followers and differentiate yourself from the competition. The secret of success is in the 24 hours of life that has a story which causes greater interest and curiosity of users.

How to get more followers on Instagram through the stories

Here are three key points that help you to get more followers in your profile, and that I recommend incorporating in your Instagram strategy:

1. Increase your audience with the use of stickers or labels

There are many types of labels in Instagram stories, and while you may not be able to use them all at the same time, I recommend incorporating at least one or two whenever you can.

The location label: In the same way as in publications, you can also label places with stories, such as a city, a restaurant, a store, your gym or your own business! The advantage of using these tags is that on Instagram there are live stories for the locations, so any user who follows a live story from a place you tagged will be a potential follower to see your story and discover your profile. Remember that at the time of creating the story it is not necessary to be in the exact place you want to tag, so be creative and think of those locations that generate great interest for your audience.

The hashtag (#): You can add up to 11 hashtags in the same story, and as with location tags, a user can follow a hashtag and see the stories published under that tag, even if they are not following you yet. Be selective with your hashtags and use those that have between 5k - 500k posts to avoid publishing in an already saturated flow.

Tip: If you're worried about cramming your story with your hashtags, you can pinch the screen to reduce the size of the text and hide it under a GIF or other label.

The mention (@) tag: This tag is usually used when you want to mention (or tag) another user with the purpose of notifying you that you have included it in the story, or maybe you think it may be of interest to you. You can also mention other accounts or brands to get your story viralized by being re-published by them if they consider it sufficiently attractive or interesting. You can tag up to 10 users per story. Remember to tag only users that your story might find interesting, and do not turn your story into user spam.

2. Increase traffic to your web page

Once you start using these tags strategically you will see how the number of followers and interactions begins to increase. It's time to take advantage of this traffic and direct it to your website, blog, mailing list or sales page. Instagram Stories offers the option to scroll up in a story to automatically redirect you to an external link that you have specified, making it easier to increase the number of visits to that link.

However, this option, called "swipe up", is only available for business accounts that exceed 10k followers. Once you have activated this option you should be more strategic when creating and publishing your stories with external links, and always include a call to action. If you still do not have that option activated, be generous, focus on creating valuable content to attract new followers, be constant, and step by step you will reach the goal of 10k.

3. Get to know your audience better with surveys and questions

The wishes, needs and concerns of your audience on Instagram is constantly evolving and constantly changing. For this reason, you can use the survey tools and questions offered by the Instagram stories to listen to your followers, ask their opinion, and discover their interests or how you can help them through these contents.

The main advantage is that the use of these options will give you the answers immediately and in real time, helping you to create the next contents, better adapted to your audience. Using these functions is a very positive key factor for the Instagram algorithm, since it confirms your commitment to listening and interaction with your audience, and therefore your profile will achieve a better positioning in the searches, giving you more visibility and opportunities to be discovered.

In summary: use these features that Instagram Stories offers strategically, not only to increase the number of followers, but also to get more traffic and better conversions on your website.