How is Artificial Intelligence changing the finance and banking sector

Posted by ujwal on May 14th, 2019

The financial services sector is booming with the use of Artificial Intelligence. Financial Marketers in recent years, have been actively leveraging all types of traditional and new-age marketing channels to engage customers on their digital and mobile journeys. However, customers still expect Financial Institutions to know their preferences and provide a much richer personalized experience.

The term “Customer Data Platform” has been generating a lot of buzz in the martech world in the past two years. A CDP has the capability to address data management issues by providing a Customer One View. This means that all data pertaining to the customer from disparate data sources is available in one single place. CDPs can power real-time segmentation with the right user, right time, and the right channel.

AI-integrated Voice Assistants like Amazon Alexa and Google Assistant should form the underlining guidance for Financial Marketers.

Accelerate AI should be the new mantra for the next 12-18 months for Banks, Insurance, and other Financial Services to stay ahead of the curve.

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