3 Current Social Media Marketing Trends

Posted by Rob A on May 17th, 2019

Social media has emerged as one of the dominant forms of communication and entertainment in the current era. As such, it has also become a popular and highly effective platform for advertising and marketing. Just as a decade ago businesses were in a mad scramble to conquer the web, many have now shifted their attention to dominating social media through effective marketing strategies.

Social media marketing has changed the way business and organizations reach their consumers in the last decade. What was once seen as a minor player in the field of marketing and communications has become a must-have marketing channel for any organization serious about its success. AdWords marketing, search engine marketing, and point-per-click campaigns provide a range of effective tools for modern digital marketers, but social media marketing remains a force. Read on to learn about a few current trends in social media marketing that can change the way your business communicates with customers.

Always Listening

In the past, information on consumer affinities, habits, and tendencies was largely gleaned from search engine metadata and other text-based sources. However, the advent of effective listening tactics has provided social media marketers with another tool in the form of social media listening. Social media listening is the act of crawling social media channels in search of specific words or phrases, such as a brand name. It is primarily used for reputation management and customer service. For example, if a consumer blasts a company’s products in a social media post, listening allows that post to be discovered quickly so that customer service damage control can be performed. It can also be used for lead generation, though that application is only now rising to prominence.

Video is King

Advancements in the way video is communicated have led to its rise as a critical component in social media marketing. Many platforms prioritize video posts above text posts or static photos because they provide active engagement and entertainment value. Therefore, expect the shift towards an increased volume of video on social media to continue, as platforms are constantly evolving to keep up with user affinities and available technology.

Micro-Influencing

Social media influencers are not new to the marketing game, as there have been countless internet stars who have monetized their social media audiences and built brands. However, the top social media influencers command a hefty price for their endorsements, so many marketers are developing micro-influencers to reach the same goals without the considerable spending. Micro-influencers fill a niche and typically have fewer than 10,000 followers. However, that more intimate audience may be highly engaged in the micro-influencer’s message, which creates an attractive, high-return marketing channel.

Social media marketing is here to stay, and as the tools and tactics employed by the best in the business continue to evolve, the reach of social media as a marketing channel will continue to grow. Expect to see a renewed emphasis on video, the development of micro-influencer networks, and social media listening to continue to shape the way messaging is tailored for a changing audience.