How to Buy Gold Jewellery Online? India the Land of Lustre

Posted by Atul on May 17th, 2019

For centuries, gold in India has been considered not only a raw material for jewellery but also a wise investment. Women are known to buy gold in the form of coins and bars or ready made earrings, bangles and necklaces whenever they save up a little money. Gold is also a common gift. From the birth of a child to weddings, gold is always an appropriate gift. Today one can easily buy gold jewellery online. India has plenty of brands that retail their designs online through their own websites as well as marketplaces. Here are a few tips to help you shop for gold jewellery.

Look for Karat Weight

Not all gold used for jewellery is created equally. On its own gold is a very soft metal. Hence it must be alloyed with other metals to be made stable. The ckarat weight of gold refers to the ratio of gold to alloy metals with 24kt gold being the purest form with no alloys. 22kt gold has 22 parts god and 2 parts of alloy metal. Similarly, gold can be used in 18kt and 14kt gold as well. 18kt gold is typically used for jewellery that is studded with diamonds or other precious gemstones. As the karat weight reduces so does the price and lustre.

Check Sizes

When you shop online, you cannot try on a piece of jewellery before buying it. Hence, size can be an important factor to be considered if you want to buy gold jewellery online. India follows a universal size guide for rings and bangles. If you buy rings or bangles that are too small, they will be too tight to wear and if the size is bigger, it has a risk of falling off. On the other hand, for other types of jewellery like earrings, pendants and anklets, size is not a very big issue.

Buy Hallmarked Jewellery

Gold made by reliable brands will always be hallmarked and certified. A hallmark is a promise made by the company on the purity of gold used. In India, hallmark certification is given by the Bureau of Indian Standards or BIS. Without this hallmark, you will not be able to resell the piece of jewellery for the right price at a later date. Along with the hallmark, you should also look for

  • The year of marking

  • The purity code

  • The testing center’s mark

  • The jeweller's mark.

As mentioned earlier, when it comes to gifts, many people chose to buy gold jewellery online. India as  country values gold much more than other metals and also considers it auspicious. However, when you buy gold for someone else, they may one day want to exchange it for something else. Hence, you should always gift gold with the correct certificates and check on the brand’s resale policy before making the investment. If you buy gold from a trusted brand, exchange and refunds are usually not a problem.

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Atul

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Atul
Joined: May 17th, 2019
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