Get Your Hands On Best SEO Strategies At A Shoestring Budget

Posted by madisondade123 on May 17th, 2019

There is nothing on the Internet world showing more tantrums than the SEO strategies. Since many companies are catapulting their businesses online, it is difficult for each of them to get the top spot.

There is no sure shot formula that can guarantee 100% success for SEO services, it's all your hard work and patience that pays off.  Google loves changing ranking algorithms so much that they have crafted almost 200 factors responsible behind the good ranking.

Encompassing all of them, the success formula can be shortened down to,

Quality Content + Optimized code + Quality backlinks + Ranking Keywords + Optimized speed + user experience that can lead you to outrank competitor companies.

A one-man (insert any small integer here-man) team has to put on overwhelming efforts for making their presence felt, but for big budget companies, it is quite easy as the team behind SEO is already keeping a hawk’s eye on the strategies.

So how will the low budget companies achieve this feat? Any magic formula for them? The whole intention behind bringing and implementing SEO should be high visibility on search engines. SEO has evolved far beyond our imagination and many ingredients have been added to the strategy.

True that the cost involved behind implementing a strong SEO strategy is comparatively high, but the good news is, even companies with a shoestring budget can outrank big companies. All they need to do is follow the below-mentioned SEO tactics.

We are sure that this will give your business a substantial head start without breaking your bank.

1. Content Expansion:

Don’t you think there is enough of blogs online? ( For your information: As much as 1 billion blogs)

So why to spend time and money behind contributing few more blogs in the list of which you are not even sure whether they will rank or not?

Let’s explore this new strategy then! We are sure you have a website and a few landing pages. Try to analyze the high ranking pages that gain the majority of traffic on your site.

Knowing the high ranking pages try to optimize them further for better rankings.

When you are at the initial phase, it is important to optimize such web pages for rankings first and then for the revenue.

Once you start ranking higher, you can concentrate better on the other factors. You can also set up a goal tracking with Google Analytics.

2. Adding tons of Quality Content:

You should be knowing your business in and out. Once you know your niche, each of your web pages should be filled with value-additive and informative content of at least 300-400 words.

Keep yourself into the shoes of the visitors, where will you go, to the website with more informative content or to the website giving an overview?

If you have the answer to this, you know your next step. Almost 88% of B2B companies have started using content marketing as a key strategy.

You need to educate the search engines as well as the visitor what your website is all about. Content can be added in a variety of forms be it blogs, newsletter, webinars, infographics and more.

Don’t indulge yourself into the crime of duplicating the content and getting penalized later. Search engine bots are constantly crawling and they know better what to show and what not to show

The potential customer should crave for more links from the site and there you go creating a win-win situation for both.

The whole intention behind creating more content solves two major factors of ranking: more keywords indulgence and more links accumulation.

This will be one of the many reasons for Google to return to your site and help you rank high.

3. Choose the right set of Keywords:

Targeting the right keywords is like building a robust SEO strategy. People nowadays type in real queries in the browser and you should not lag behind in serving them what they really want.

Try to use long-tailed keywords which people are looking for instead of getting some obscure keyword rank high.

You can use Google’s keyword planner tool to find a relevant keyword with a good number of searches. This will help you build up website authority and also ensures that you have the right set of keywords.

This will also facilitate qualitative traffic to your website.

4. Focus on making your metadata a click-worthy one:

This is the best Do It Yourself SEO strategy which ensures positive results. It is of humongous importance to optimize the description which your visitor is going to see at the first.

This description defines your destiny. If the visitor finds something eye-catching there are more chances of them clicking it right away.

When it comes to metadata optimization, it includes everything, your title, the description, and your URL.  Start including your target keyword in the titles. Your title is your mirror, it will appear on every social media platform on which you share the website.

Try not to make your title longer or very much short. It should be around 60 ish character which should appear on the screen and provide information that entices the reader. Keep no space for irrelevant words and phrases. Catch this opportunity of setting up your first impression.

The short snippets aka meta description are the information that your audience view at first glance.  The meta description should be effective and compel the visitor to click through the website.

A piece of good news here for you is, the meta description character limit has been increased to 320 from 160. So grab this chance of showcasing more on what your business is all about.

So the next part to work upon is optimizing the URL. You need to get the URL structure right and also include the target keyword in the URL for better SEO optimization. Along with this, you also need to ensure that your target URL is as short as possible.

Try mitigating unwanted conjugations. Did you know, Search engines harvest best, the pages that have Meta elements letting them know what the landing page contains and what relevant information does it store.

5. Generate local reviews:

The backbone of SEO strategy lies in generating reviews. Word of mouth from the customer base speaks volume about your business and improves your online presence.

Today in the Social media arena, local reviews are the social proof and help you build trust among the potential customers.

People prefer to read the review about the product or service more before taking a step forward to make a purchase.

Local Reviews solve the following purpose:

• It makes your business more trustworthy and shows that customers really love your services;

• A positive reputation and an authority in your niche are definitely what you expect;

• More Google searches which further extends more conversion.

Budget-friendly SEO strategy:

SEO services is thus a blend of many factors and elements that facilitates good ranking if done right. Money should never be the factor which stops you from outranking the competitor. Money doesn’t have the power to get the top-spot but your mind definitely has.

Following the above-mentioned strategies, you are good to go into the competition and there are chances you may win.

An important thing to maintain the top position always keeps an eye on your competitors.