What is The Role of SEO in Digital Marketing

Posted by Alex Jone on May 20th, 2019

Due to the continuous evolution in Digital Marketing, the definition of marketing and promotion has changed absolutely. Online marketing differs from offline one, as there is no physical interaction exist. It is an open market where you need to convince the customers only through the website of your brand; so we can say that the overall success of your business depends on your company's website. Thus, it is necessary that your site should have a stunning design, relevant content, and good SERP to visible on the top position while people search about the products and services related to your business. If you want that your website has all these qualities and looking for a solution, then nothing can be better than SEO as it is less expensive as well as offer the quick and best quality of results. Online business holders find SEO as a more reliable tool. In this article, I have described the importance and advantages of SEO in digital marketing.

How does it work?

Search engines are one type of content-driven software that makes use of different kinds of algorithms, used to perform various types of activities such as crawling, scanning, storing, and recovering the indexes. These algorithms based on the following factors:

Keyword Density: It will decide how many times the particular keyword appears on the webpage as compared to other words. It is used to determine either the webpage is relevant to a specific keyword or not.

Meta Tags: Meta Tags are useful to compare either the keywords and description relevant to the current content or not.

Website Content: To have good quality content on the website is very necessary to gain high SERP.

Inbound links: Inbound link means your website's link is provided as a hyperlink on the external website as a reference to divert traffic to your site. So, if you have good quality content, then other website holders will prefer to use your site's link as an inbound link.

SEO Life Cycle:

Algorithms: Algorithm is a set of rules that are used to determine the significance of a site page. Every search engine has its search engine, and they work according to that.  It is used to check the site is certified or spam as well as to check the quality of content.

Crawling: Each search engine has software to crawl the page systematically, which is known as crawler or spider. It is used to save the visited pages to work on it in the future, but it can not capture the password protected pages, javascript, and images.

Indexing: It is one type of database that contains information about all the websites that the search engine can find. If any website not found in the search engine's index, then people can not find it on the search engine during the search.

Extraction: As search engine focus on the search demand, it retrieves a group of documents that is relevant with pages indexed or stored in the database. It is a very critical process but to make it simple; search engine gathers a list of existing documents that have a group of keywords.

So, these are the tactics of SEO that you should know before going to hire Seo Services India, and now, we will understand why SEO is important in Digital Marketing:

SEO is affordable and offer a quick solution:

The best thing about SEO is it is cost effective, so it is suitable for all type of businesses, and it also provides immediate results as compared to the paid ads. You can invest in the SEO tools as per your budget requirements if you spend more, then it will offer you better quality outcomes as per your desire.

You can determine your audience and control the outputs:

SEO offers you flexibility in deciding your target audience and what type of outcomes you need. It means you can target only those visitors who are interested in purchasing your products and excluding the people who don't fit in your selling criteria.

Gain high SERP with best quality content:

If the content on your site is informative and there is a keywords stuff appropriately, then it will help you to appear on the top position in search engines, and it is possible only with the Search engine optimization tools and techniques.

I hope by reading this article, you have understood why SEO services in India are essential for your business, as well as what are the benefits of SEO in digital marketing. It does not offer best in class output for e-commerce but also for the Non- e-commerce businesses. You can rely on it to ensure the success of your online store, no matter what type of business you have. So, don't think too much

Alex Jone is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Responsive Web Design Company.I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.