Why Are Creative & Interactive Annual Report Designs The Need Of The Hour

Posted by ashish on May 20th, 2019

If there is one way for you to showcase your company’s strength and success, it is through a creative and digitally interactive annual report. There! We’ve said it. There was a time, and in some cases, this trend still exists, where mundane and ordinary annual report designs are churned out in the form of simple, stat-based PDF formats, but with annual report design companies in India sitting up and taking note of what the  latest trends are in the virtual world, interesting, informative, user-friendly and creative annual report designs are making the rounds, and in a groundbreaking way.

 Annual report cover page designs are at the forefront of any and every annual report design, and some annual report design companies in India spend days, if not weeks, in finalizing, just the annual report cover page design, which goes on to become the face of the organization, and the first thing that is linked to the success of the organization in that given year.

 Some of these quirky and visually appealing annual report designs become famous and serve as a benchmark for other corporates in the same league.

 Now that we have stated the obvious, we need to explain WHY these creative and interactive annual report designs are the need of the hour!

 It makes your organization more relatable and approachable. Through a creative and interactive annual report, the organization becomes the organization of the masses, and thus is more appealing.

1. It makes your report stand out in the best way possible. People reading the report pay more attention to what is written or shown, if it is done in a creative and vibrant way.
2. Your employees take greater pride in being a part of the organization, hence the retention of good talent doubles, with a single annual report.
3. It helps in garnering the interest of your stakeholders, investors, and clients, and amplifies their trust in your company.
4. It represents your company’s vision and mission in a creative and engaging way, thus opening doors to many more business endeavors and goals.
5. Creative and interactive annual reports also become a source of inspiration for many. Even if a person does not know about your organization or the work it entails, the annual report design should be such that it attracts them, and inspires them to know more.

The one key factor that annual report design companies in India have is that they create a fine balance in retaining the company’s vision, while delving into a creative space that could appeal to the millenials. After all, times are changing and with the younger generations taking more control, any and every organization’s overall outlook has to go through a certain revamp. Even if your organization is more on the traditional side of things and comes with a tenure of 50+ years, it is pivotal to stay abreast with the times and create knowledge banks through engaging and interactive annual report designs, which cater to today’s masses and audience.

Creative fonts that are large and bold, colors that are bright and inviting, stats and figures that are meticulously and judicially placed with just the right amount of spacing, and layouts that are clean, minimal and contemporary play a huge role in making your annual report design a true success. Every annual report design agency in India comes equipped with the latest design technology and art experts who know their job very well, and are in sync with the current design trends on a global scale. Depending on the industry type and communication tone, these experts deliver the very best in class when it comes to creative and interactive annual report designs. Right from the cover which is crucial, to the typography and use of images and videos, the annual report designs are a platform in themselves that speak to a large audience, and cater to a wide array of interests.

 At the end of the day, the annual report design is your organization’s soul and heartbeat all in one, and hence it is important that you make it in such a way that it instantly clicks with your target audience, while showcasing the various milestones and success stories of your company, in the year gone by!