Growing Use in Food & Beverages, Therapy Expected to Bolster Anthocyanin Market

Posted by Deeksha on May 21st, 2019

Anthocyanin, as a group of natural pigments, are water-soluble and provide many flowers and fruits with their blue, purple, and red colors, which promotes pollination and seed distribution. In addition, anthocyanin is capable of shielding plants from cold damage and UV irradiation. Furthermore, anthocyanin provides protection against specific chronic illnesses, including hyperglycemia and impel the growth of tumor cells in humans. Accordingly, anthocyanin is becoming commercial in a large scale and is being utilized for use in food and beverages and in a therapy for several human diseases. These insights draw resemblance from the report titled, “Anthocyanin Market—Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018,” which has been of late incorporated in the Market Research Hub’s (MRH) extensive repository. Evidences reveal anthocyanin have anti-allergic, anti-oxidant, anti-microbial and anti-inflammatory properties. Anthocyanin is also known to fight oxidative stress which can augment heart ailments. There are a few epidemiological evidences suggesting that dietary anthocyanin pigments and other polyphenols may have therapeutic and preventive roles in cardiovascular disease. Anthocyanin also possesses anti-inflammatory properties. Enzymes tend to damage connective tissues in capillaries, leading blood to leak into surrounding tissues. As such, anthocyanin shields cells in many ways: Firstly, they neutralize enzymes which decimate connective tissue; secondly, their anti-oxidant capacity wards off oxidants from harming connective tissue; eventually, they help the repair of decimated proteins in the blood-vessel walls.

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Anthocyanin Market: Report Content

The report provides a coherent analysis on the anthocyanin market which is backed up by quantitative and qualitative analysis. Besides, the report delves into the happenings in the market which have bearing on the growth of the anthocyanin market, comprising drivers, restraints, trends and opportunities. Further, the report also sheds light on segmentation to exhibit an exhaustive analysis of the anthocyanin market.

The report includes executive summary, overview section, which reveal a robust analysis of the anthocyanin market. Besides, the market overview section delineates supply chain, cost structure and pricing analysis along with PESTLE analysis to present a thorough analysis on the anthocyanin market. In addition, the overview section also peruses on Porters’ Five Force analysis which is known to aid in comprehending competitive scenario with regards to anthocyanin market.

The robust assessment of competitive landscape of the anthocyanin market heavily banks on Porters’ Five Force Analysis. Furthermore, the Porters’ Five Force Analysis peruses on the strategies of the pertinent players in the anthocyanin market. In addition, the deep dive analysis of the key players and their business strategies are backed up by company profile, SWOT analysis, product portfolio and recent development, namely.

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Anthocyanin Market: Research Methodology

Primary sources and secondary sources have been used to provide a judicious and unbiased analysis on anthocyanin market. As such, the secondary research banks on EC filing, trade journals, resourceful database and Factiva. On the other hand, the report relies upon primary research, incorporating veracious and unbiased assessment from seasoned analyst, genuine analysis from pundits and surveys and telephonic interview. Furthermore, the report throws light on absolute dollar opportunity analysis and Y-o-Y projections to offer a thorough analysis of the market.


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Joined: January 3rd, 2019
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