How Adding Captions Can Benefit Your Target Audience

Posted by 180Fusion on May 24th, 2019

Did you know that adding captions to your brand's videos can improve your web pages' searchability online? Search engines can't accurately decipher and categorize multimedia content, but you cangenerate atranscript that’ll allow search engines to index them accordingly. That’s why, aside from a title and description, any SEO company in Chicago will recommend including them.

If you're using an upload service such as YouTube, you’ll notice that the auto-caption features may not accurately capture your text. Factors such as a host speaking fastor in a different accent can further impact accuracy. For this reason, you should create them yourself, or hire any Chicago SEO company to do it for you. Doing so can improve your ranking on search engine results pages (SERP) through these audience-focused benefits:

Captions Can Greatly Assist Online Learning

These textual forms of video content can help improve comprehension. Take, for example, some online course creators which primarily use captions to aid in teaching. They understand that hearing and reading,simultaneously, can help their students be more attentive to the subject at hand.A business owner might apply this approach to demonstrate products or services.

Captions Allow People with Hearing Loss to Access Your Video

Video text was originally developed to cater to individuals with full or partial hearing loss. In the US, the Americans with Disabilities Act (ADA) sections 504 and 508 mandates federal agencies to add captions to online videos for the benefit of accessibility for people with disabilities.

Any expert from a Chicago SEO company will tell you that closed captions will allow a person with auditory challenges to consume your content through reading. This significantly expands your audience reach.

Captions Can Be Handy in Sound-Sensitive Environments

In a crowded street or on a noisy bus, your viewers might find it hard to listen to your videos. With captions, they can still watch, even in loud environments. The same would applytoindividualswho find themselves in the opposite situation, in quiet environments such as an office or a library. When your content is written, your audience can watch it on low volume or even on mute.

These benefits all contribute to improved user experience and increased website traffic. To ensure that you get the most out of your video marketing SEO, you can hire a reputable SEO company in Chicago.

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180Fusion
Joined: February 14th, 2018
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